--- title: "Big Green Egg vs Cowboy Charcoal: Which is more popular?" description: "Is Big Green Egg or Cowboy Charcoal more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lump charcoal brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/big-green-egg-vs-cowboy-charcoal" publisher: "Brandwave" --- # Big Green Egg vs Cowboy Charcoal: Which is more popular? Is Big Green Egg or Cowboy Charcoal more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lump charcoal brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Big Green Egg and Cowboy Charcoal - **Competitive set**: Lump charcoal brands - **Market**: Global - **Month measured**: Oct 2026 - **Big Green Egg Share of Search**: 6.6% - **Cowboy Charcoal Share of Search**: 5.2% ## Is Big Green Egg or Cowboy Charcoal more popular in search? - In October 2026, Big Green Egg had more branded searches than Cowboy Charcoal among lump charcoal brands worldwide. Big Green Egg had about 2,400 branded searches, while Cowboy Charcoal had 1,900. Big Green Egg made up 6.6% of all lump charcoal brand searches we track, and Cowboy Charcoal accounted for 5.2%. - Big Green Egg was ahead of Cowboy Charcoal in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Big Green Egg’s share of searches among lump charcoal brands worldwide moved from 10.6% to 6.6%, and its estimated monthly branded searches moved from 3.6K to 2.4K. - Across the 12 months ending October 2026, Cowboy Charcoal’s share of searches among lump charcoal brands worldwide moved from 4.7% to 5.2%, and its estimated monthly branded searches moved from 1.6K to 1.9K. ## Top lump charcoal brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Big Green Egg was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Cowboy Charcoal did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Jealous Devil | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Fogo | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Big Green Egg | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Kingsford | Not ranked | 1 of 3 | 0 of 2 | 1 of 5 | | Royal Oak | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | B&B Charcoal | Not ranked | 1 of 3 | 0 of 2 | 1 of 5 | | Cowboy Charcoal | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about lump charcoal brands - Asked ChatGPT "What's the best lump charcoal?": 1. Jealous Devil, 2. Fogo, 3. Big Green Egg - Asked ChatGPT "Which charcoal brand is best for a kamado grill?": 1. Jealous Devil, 2. Fogo, 3. Big Green Egg - Asked ChatGPT "What's the best charcoal for smoking meat?": 1. Fogo, 2. B&B Charcoal, 3. Kingsford, 4. Big Green Egg - Searched Google, AI Overview "lump charcoal": 1. Big Green Egg, 2. Jealous Devil - Searched Google, AI Overview "best lump charcoal": 1. Fogo, 2. Jealous Devil Not named in any answer: Royal Oak and Cowboy Charcoal. Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026. ## How did search popularity change for lump charcoal brands worldwide in October 2026? - In October 2026, Big Green Egg overtook Fogo to rank 5th among lump charcoal brands worldwide, with 6.6% of the searches. - In October 2026, Cowboy Charcoal gained share of searches among lump charcoal brands worldwide, from 4.5% to 5.2%. ## How has branded search for Big Green Egg and Cowboy Charcoal changed worldwide over the last 12 months? | Month | Big Green Egg estimated searches | Big Green Egg Share of Search | Big Green Egg rank | Cowboy Charcoal estimated searches | Cowboy Charcoal Share of Search | Cowboy Charcoal rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 3.6K | 10.6% | 5 | 1.6K | 4.7% | 7 | | Dec 2025 | 2.9K | 8.1% | 6 | 1.6K | 4.5% | 7 | | Jan 2026 | 2.4K | 7.7% | 6 | 1.3K | 4.2% | 7 | | Feb 2026 | 1.9K | 6.9% | 6 | 1.3K | 4.7% | 7 | | Mar 2026 | 2.9K | 6.8% | 6 | 1.9K | 4.5% | 7 | | Apr 2026 | 4.4K | 9.2% | 5 | 2.4K | 5% | 7 | | May 2026 | 5.4K | 6.9% | 5 | 3.6K | 4.6% | 7 | | Jun 2026 | 4.4K | 6.5% | 6 | 2.9K | 4.3% | 7 | | Jul 2026 | 5.4K | 7.9% | 5 | 2.9K | 4.3% | 7 | | Aug 2026 | 2.9K | 5.8% | 6 | 2.4K | 4.8% | 7 | | Sep 2026 | 1.9K | 4.5% | 6 | 1.9K | 4.5% | 7 | | Oct 2026 | 2.4K | 6.6% | 5 | 1.9K | 5.2% | 7 | ## How are Big Green Egg’s and Cowboy Charcoal’s branded searches counted? Brandwave collects information about searches that people make online using Big Green Egg’s and Cowboy Charcoal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Big Green Egg**: Measured on the search term “big green egg charcoal”. - **Cowboy Charcoal**: Measured on the search term “cowboy charcoal”. - [Big Green Egg profile](/demand/global-en/brands/big-green-egg) - [Cowboy Charcoal profile](/demand/global-en/brands/cowboy-charcoal) - [All lump charcoal brands worldwide](/demand/global-en/categories/lump-charcoal-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Big Green Egg or Cowboy Charcoal more popular in search? In October 2026, Big Green Egg had more branded searches than Cowboy Charcoal among lump charcoal brands worldwide. Big Green Egg had about 2,400 branded searches, while Cowboy Charcoal had 1,900. Big Green Egg made up 6.6% of all lump charcoal brand searches we track, and Cowboy Charcoal accounted for 5.2%. ## Cite this page Brandwave. "Big Green Egg vs Cowboy Charcoal: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/big-green-egg-vs-cowboy-charcoal This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/big-green-egg-vs-cowboy-charcoal. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.