---
title: "Big Agnes vs Therm-a-Rest: Which is more popular by branded search?"
description: "Which is more popular in search, Big Agnes or Therm-a-Rest? Compare estimated monthly branded-search demand and Share of Search inside the Sleeping bag brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/big-agnes-vs-therm-a-rest"
publisher: "Brandwave"
---

# Big Agnes vs Therm-a-Rest: Which is more popular by branded search?

Which is more popular in search, Big Agnes or Therm-a-Rest? Compare estimated monthly branded-search demand and Share of Search inside the Sleeping bag brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Big Agnes and Therm-a-Rest
- **Competitive set**: Sleeping bag brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Big Agnes Share of Search**: 3.4%
- **Therm-a-Rest Share of Search**: 4.2%

## Which is more popular in search, Big Agnes or Therm-a-Rest?

- In August 2026, Therm-a-Rest had more branded searches than Big Agnes among sleeping bag brands worldwide. Therm-a-Rest was estimated to have 49.5K branded searches compared to Big Agnes’ 40.5K, and held a 4.2% Share of Search versus Big Agnes’ 3.4%.
- Therm-a-Rest was ahead of Big Agnes in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Big Agnes’ estimated Share of Search among sleeping bag brands worldwide moved from 2.9% to 3.4%, and its estimated monthly branded searches moved from 27.1K to 40.5K.
- Across the 11 months ending August 2026, Therm-a-Rest’s estimated Share of Search among sleeping bag brands worldwide moved from 3.6% to 4.2%, and its estimated monthly branded searches moved from 33.1K to 49.5K.

## How did search popularity change for sleeping bag brands worldwide in August 2026?

- Estimated monthly branded searches for Therm-a-Rest worldwide rose 49.5% over 11 measured months, from 33.1K to 49.5K in August 2026.
- Estimated monthly branded searches for Big Agnes worldwide rose 49.4% over 11 measured months, from 27.1K to 40.5K in August 2026.

## Month by month

| Month | Big Agnes estimated searches | Big Agnes Share of Search | Big Agnes rank | Therm-a-Rest estimated searches | Therm-a-Rest Share of Search | Therm-a-Rest rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 27.1K | 2.9% | 5 | 33.1K | 3.6% | 4 |
| Nov 2025 | 27.1K | 2.3% | 5 | 40.5K | 3.5% | 4 |
| Dec 2025 | 22.2K | 1.9% | 5 | 33.1K | 2.9% | 4 |
| Jan 2026 | 27.1K | 2.8% | 5 | 40.5K | 4.1% | 4 |
| Feb 2026 | 27.1K | 3.4% | 5 | 33.1K | 4.1% | 4 |
| Mar 2026 | 33.1K | 2.9% | 5 | 40.5K | 3.6% | 4 |
| Apr 2026 | 33.1K | 2.8% | 5 | 40.5K | 3.5% | 4 |
| May 2026 | 40.5K | 3.4% | 5 | 49.5K | 4.1% | 4 |
| Jun 2026 | 33.1K | 2.3% | 5 | 49.5K | 3.5% | 4 |
| Jul 2026 | 40.5K | 3.3% | 5 | 49.5K | 4% | 4 |
| Aug 2026 | 40.5K | 3.4% | 5 | 49.5K | 4.2% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Big Agnes’ and Therm-a-Rest’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Big Agnes**: Measured on the search term “big agnes”.
- **Therm-a-Rest**: Measured on the search term “therm-a-rest”.

- [Big Agnes profile](/demand/global-en/brands/big-agnes)
- [Therm-a-Rest profile](/demand/global-en/brands/therm-a-rest)
- [All sleeping bag brands worldwide](/demand/global-en/categories/sleeping-bag-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Big Agnes or Therm-a-Rest?

In August 2026, Therm-a-Rest had more branded searches than Big Agnes among sleeping bag brands worldwide. Therm-a-Rest was estimated to have 49.5K branded searches compared to Big Agnes’ 40.5K, and held a 4.2% Share of Search versus Big Agnes’ 3.4%.

## Cite this page

Brandwave. "Big Agnes vs Therm-a-Rest: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/big-agnes-vs-therm-a-rest

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/big-agnes-vs-therm-a-rest. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.