---
title: "Big Agnes vs Nemo: Which is more popular by branded search?"
description: "Which is more popular in search, Big Agnes or Nemo? Compare estimated monthly branded-search demand and Share of Search inside the Sleeping pads set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/big-agnes-vs-nemo"
publisher: "Brandwave"
---

# Big Agnes vs Nemo: Which is more popular by branded search?

Which is more popular in search, Big Agnes or Nemo? Compare estimated monthly branded-search demand and Share of Search inside the Sleeping pads set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Big Agnes and Nemo
- **Competitive set**: Sleeping pads
- **Market**: Global
- **Month measured**: Aug 2026
- **Big Agnes Share of Search**: 3.8%
- **Nemo Share of Search**: 76.4%

## Which is more popular in search, Big Agnes or Nemo?

- In August 2026, Nemo had more branded searches than Big Agnes among sleeping pads worldwide. Nemo was estimated to have 823K branded searches compared to Big Agnes’ 40.5K, and held a 76.4% Share of Search versus Big Agnes’ 3.8%.
- Nemo was ahead of Big Agnes in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Big Agnes’ estimated Share of Search among sleeping pads worldwide moved from 3.2% to 3.8%, and its estimated monthly branded searches moved from 27.1K to 40.5K.
- Across the 11 months ending August 2026, Nemo’s estimated Share of Search among sleeping pads worldwide moved from 80.3% to 76.4%, and its estimated monthly branded searches moved from 673K to 823K.

## How did search popularity change for sleeping pads worldwide in August 2026?

- In August 2026, Nemo gained estimated Share of Search among sleeping pads worldwide, from 72.5% to 76.4%.
- In August 2026, Big Agnes lost estimated Share of Search among sleeping pads worldwide, from 4.4% to 3.8%.

## Month by month

| Month | Big Agnes estimated searches | Big Agnes Share of Search | Big Agnes rank | Nemo estimated searches | Nemo Share of Search | Nemo rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 27.1K | 3.2% | 5 | 673K | 80.3% | 1 |
| Nov 2025 | 27.1K | 3.2% | 5 | 673K | 78.3% | 1 |
| Dec 2025 | 22.2K | 2.7% | 5 | 673K | 81.4% | 1 |
| Jan 2026 | 27.1K | 3.2% | 5 | 673K | 78.3% | 1 |
| Feb 2026 | 27.1K | 3.2% | 5 | 673K | 80.3% | 1 |
| Mar 2026 | 33.1K | 3.8% | 5 | 673K | 77% | 1 |
| Apr 2026 | 33.1K | 3.8% | 5 | 673K | 77.8% | 1 |
| May 2026 | 40.5K | 3.8% | 5 | 823K | 77.8% | 1 |
| Jun 2026 | 33.1K | 3.7% | 5 | 673K | 74.7% | 1 |
| Jul 2026 | 40.5K | 4.4% | 5 | 673K | 72.5% | 1 |
| Aug 2026 | 40.5K | 3.8% | 5 | 823K | 76.4% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Big Agnes’ and Nemo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Big Agnes**: Measured on the search term “big agnes”.
- **Nemo**: Measured on the search term “nemo”.

- [Big Agnes profile](/demand/global-en/brands/big-agnes)
- [Nemo profile](/demand/global-en/brands/nemo)
- [All sleeping pads worldwide](/demand/global-en/categories/sleeping-pads): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Big Agnes or Nemo?

In August 2026, Nemo had more branded searches than Big Agnes among sleeping pads worldwide. Nemo was estimated to have 823K branded searches compared to Big Agnes’ 40.5K, and held a 76.4% Share of Search versus Big Agnes’ 3.8%.

## Cite this page

Brandwave. "Big Agnes vs Nemo: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/big-agnes-vs-nemo

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/big-agnes-vs-nemo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.