--- title: "Biena vs WILDE: Which is more popular by branded search?" description: "Which is more popular in search, Biena or WILDE? Compare estimated monthly branded-search demand and Share of Search inside the Challenger savory snack brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/biena-vs-wilde" publisher: "Brandwave" --- # Biena vs WILDE: Which is more popular by branded search? Which is more popular in search, Biena or WILDE? Compare estimated monthly branded-search demand and Share of Search inside the Challenger savory snack brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Biena and WILDE - **Competitive set**: Challenger savory snack brands - **Market**: Global - **Month measured**: Aug 2026 - **Biena Share of Search**: 3.3% - **WILDE Share of Search**: 20% ## Which is more popular in search, Biena or WILDE? - In August 2026, WILDE had more branded searches than Biena among challenger savory snack brands worldwide. WILDE was estimated to have 71.3K branded searches compared to Biena’s 11.6K, and held a 20% Share of Search versus Biena’s 3.3%. - WILDE was ahead of Biena in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Biena’s estimated Share of Search among challenger savory snack brands worldwide moved from 1.8% to 3.3%, and its estimated monthly branded searches moved from 5.2K to 11.6K. - Across the 11 months ending August 2026, WILDE’s estimated Share of Search among challenger savory snack brands worldwide moved from 15.5% to 20%, and its estimated monthly branded searches moved from 45.2K to 71.3K. ## How did search popularity change for challenger savory snack brands worldwide in August 2026? - In August 2026, Popchips overtook WILDE to rank 3rd among challenger savory snack brands worldwide, at 21.7%. - In August 2026, WILDE lost estimated Share of Search among challenger savory snack brands worldwide, from 20.9% to 20%. - Biena’s estimated Share of Search among challenger savory snack brands worldwide has gained ground for 3 months in a row, from 2.7% to 3.3% in August 2026. ## Month by month | Month | Biena estimated searches | Biena Share of Search | Biena rank | WILDE estimated searches | WILDE Share of Search | WILDE rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.2K | 1.8% | 6 | 45.2K | 15.5% | 4 | | Nov 2025 | 4K | 1.7% | 6 | 33K | 13.5% | 4 | | Dec 2025 | 3.7K | 1.6% | 6 | 31.3K | 13.5% | 4 | | Jan 2026 | 6.2K | 1.7% | 6 | 63.2K | 17.6% | 4 | | Feb 2026 | 6.2K | 1.9% | 6 | 45.7K | 14.3% | 4 | | Mar 2026 | 7K | 2.1% | 6 | 45.9K | 13.7% | 4 | | Apr 2026 | 7.6K | 2.3% | 6 | 45.9K | 14% | 4 | | May 2026 | 9.2K | 2.7% | 6 | 53.4K | 15.8% | 4 | | Jun 2026 | 9.6K | 2.8% | 6 | 66.8K | 19.3% | 3 | | Jul 2026 | 10.4K | 3.1% | 6 | 70.9K | 20.9% | 3 | | Aug 2026 | 11.6K | 3.3% | 6 | 71.3K | 20% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Biena’s and WILDE’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Biena**: Measured on the search terms “biena chickpea snacks”, “biena chickpeas”, “biena roasted chickpeas” and “biena snacks”, summed into one figure. - **WILDE**: Measured on the search terms “wilde brands”, “wilde chicken chips”, “wilde chips”, “wilde crackers” and “wilde protein chips”, summed into one figure. - [Biena profile](/demand/global-en/brands/biena) - [WILDE profile](/demand/global-en/brands/wilde) - [All challenger savory snack brands worldwide](/demand/global-en/categories/savory-snack-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Biena or WILDE? In August 2026, WILDE had more branded searches than Biena among challenger savory snack brands worldwide. WILDE was estimated to have 71.3K branded searches compared to Biena’s 11.6K, and held a 20% Share of Search versus Biena’s 3.3%. ## Cite this page Brandwave. "Biena vs WILDE: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/biena-vs-wilde This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/biena-vs-wilde. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.