---
title: "Bids vs Google Ad Manager: Which is more popular by branded search?"
description: "Which is more popular in search, Bids or Google Ad Manager? Compare estimated monthly branded-search demand and Share of Search inside the Publisher ad monetisation platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/bids-vs-google-ad-manager"
publisher: "Brandwave"
---

# Bids vs Google Ad Manager: Which is more popular by branded search?

Which is more popular in search, Bids or Google Ad Manager? Compare estimated monthly branded-search demand and Share of Search inside the Publisher ad monetisation platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bids and Google Ad Manager
- **Competitive set**: Publisher ad monetisation platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Bids Share of Search**: 70%
- **Google Ad Manager Share of Search**: 25.7%

## Which is more popular in search, Bids or Google Ad Manager?

- In August 2026, Bids had more branded searches than Google Ad Manager among publisher ad monetisation platforms worldwide. Bids was estimated to have 368K branded searches compared to Google Ad Manager’s 135K, and held a 70% Share of Search versus Google Ad Manager’s 25.7%.
- Bids was ahead of Google Ad Manager in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bids’ estimated Share of Search among publisher ad monetisation platforms worldwide moved from 72.2% to 70%, and its estimated monthly branded searches held steady at 368K.
- Across the 11 months ending August 2026, Google Ad Manager’s estimated Share of Search among publisher ad monetisation platforms worldwide moved from 21.6% to 25.7%, and its estimated monthly branded searches moved from 110K to 135K.

## How did search popularity change for publisher ad monetisation platforms worldwide in August 2026?

- Estimated monthly branded searches for Google Ad Manager worldwide rose 22.7% over 11 measured months, from 110K to 135K in August 2026.

## Month by month

| Month | Bids estimated searches | Bids Share of Search | Bids rank | Google Ad Manager estimated searches | Google Ad Manager Share of Search | Google Ad Manager rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 368K | 72.2% | 1 | 110K | 21.6% | 2 |
| Nov 2025 | 368K | 72.5% | 1 | 110K | 21.7% | 2 |
| Dec 2025 | 301K | 68.6% | 1 | 110K | 25.1% | 2 |
| Jan 2026 | 550K | 79.8% | 1 | 110K | 16% | 2 |
| Feb 2026 | 368K | 72.7% | 1 | 110K | 21.7% | 2 |
| Mar 2026 | 450K | 73.4% | 1 | 135K | 22% | 2 |
| Apr 2026 | 450K | 73.4% | 1 | 135K | 22% | 2 |
| May 2026 | 368K | 69.3% | 1 | 135K | 25.4% | 2 |
| Jun 2026 | 368K | 70% | 1 | 135K | 25.7% | 2 |
| Jul 2026 | 368K | 70.2% | 1 | 135K | 25.8% | 2 |
| Aug 2026 | 368K | 70% | 1 | 135K | 25.7% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Bids’ and Google Ad Manager’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bids**: Measured on the search term “bids”.
- **Google Ad Manager**: Measured on the search term “google ad manager”.

- [Bids profile](/demand/global-en/brands/bids)
- [Google Ad Manager profile](/demand/global-en/brands/google-ad-manager)
- [All publisher ad monetisation platforms worldwide](/demand/global-en/categories/publisher-ad-monetisation-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Bids or Google Ad Manager?

In August 2026, Bids had more branded searches than Google Ad Manager among publisher ad monetisation platforms worldwide. Bids was estimated to have 368K branded searches compared to Google Ad Manager’s 135K, and held a 70% Share of Search versus Google Ad Manager’s 25.7%.

## Cite this page

Brandwave. "Bids vs Google Ad Manager: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/bids-vs-google-ad-manager

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bids-vs-google-ad-manager. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.