---
title: "BIC vs uni-ball: Which is searched more?"
description: "Which is more popular in search, BIC or uni-ball? Compare estimated monthly branded-search demand and Share of Search inside the Pen and stationery brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/bic-vs-uni-ball"
publisher: "Brandwave"
---

# BIC vs uni-ball: Which is searched more?

Which is more popular in search, BIC or uni-ball? Compare estimated monthly branded-search demand and Share of Search inside the Pen and stationery brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: BIC and uni-ball
- **Competitive set**: Pen and stationery brands
- **Market**: Global
- **Month measured**: Sep 2026
- **BIC Share of Search**: 50.5%
- **uni-ball Share of Search**: 1.5%

## Which is more popular in search, BIC or uni-ball?

- In September 2026, BIC had more branded searches than uni-ball among pen and stationery brands worldwide. BIC was estimated to have 503K branded searches compared to uni-ball’s 14.8K, and held a 50.5% Share of Search versus uni-ball’s 1.5%.
- BIC was ahead of uni-ball in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BIC’s estimated Share of Search among pen and stationery brands worldwide moved from 48.7% to 50.5%, and its estimated monthly branded searches moved from 478K to 503K.
- Across the 12 months ending September 2026, uni-ball’s estimated Share of Search among pen and stationery brands worldwide held steady at 1.5%, and its estimated monthly branded searches held steady at 14.8K.

## How did search popularity change for pen and stationery brands worldwide in September 2026?

Neither BIC nor uni-ball moved beyond provider rounding among pen and stationery brands in Sep 2026.

## Month by month

| Month | BIC estimated searches | BIC Share of Search | BIC rank | uni-ball estimated searches | uni-ball Share of Search | uni-ball rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 478K | 48.7% | 1 | 14.8K | 1.5% | 6 |
| Nov 2025 | 478K | 47.3% | 1 | 14.8K | 1.5% | 6 |
| Dec 2025 | 483K | 44.3% | 1 | 14.8K | 1.4% | 6 |
| Jan 2026 | 492K | 47% | 1 | 14.8K | 1.4% | 6 |
| Feb 2026 | 411K | 48.9% | 1 | 18.1K | 2.2% | 6 |
| Mar 2026 | 478K | 49.4% | 1 | 18.1K | 1.9% | 6 |
| Apr 2026 | 478K | 51.6% | 1 | 14.8K | 1.6% | 6 |
| May 2026 | 411K | 47.9% | 1 | 14.8K | 1.7% | 6 |
| Jun 2026 | 402K | 50.1% | 1 | 12.1K | 1.5% | 6 |
| Jul 2026 | 402K | 49.6% | 1 | 14.8K | 1.8% | 6 |
| Aug 2026 | 503K | 50.1% | 1 | 14.8K | 1.5% | 6 |
| Sep 2026 | 503K | 50.5% | 1 | 14.8K | 1.5% | 6 |

## How each brand is measured

Brandwave collects information about searches that people make online using BIC’s and uni-ball’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **BIC**: Measured on the search terms “bic”, “bic lighter” and “bic pen”, summed into one figure.
- **uni-ball**: Measured on the search term “uni ball”.

- [BIC profile](/demand/global-en/brands/bic)
- [uni-ball profile](/demand/global-en/brands/uni-ball)
- [All pen and stationery brands worldwide](/demand/global-en/categories/pen-and-stationery-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, BIC or uni-ball?

In September 2026, BIC had more branded searches than uni-ball among pen and stationery brands worldwide. BIC was estimated to have 503K branded searches compared to uni-ball’s 14.8K, and held a 50.5% Share of Search versus uni-ball’s 1.5%.

## Cite this page

Brandwave. "BIC vs uni-ball: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/bic-vs-uni-ball

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bic-vs-uni-ball. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.