--- title: "BIC vs Stabilo: Which is searched more?" description: "Is BIC or Stabilo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Highlighter brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/bic-vs-stabilo" publisher: "Brandwave" --- # BIC vs Stabilo: Which is searched more? Is BIC or Stabilo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Highlighter brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: BIC and Stabilo - **Competitive set**: Highlighter brands - **Market**: Global - **Month measured**: Sep 2026 - **BIC Share of Search**: 0.66% - **Stabilo Share of Search**: 45.2% ## Is BIC or Stabilo more popular in search? - In September 2026, Stabilo had more branded searches than BIC among highlighter brands worldwide. Stabilo had about 165,000 branded searches, while BIC had 2,400. Stabilo made up 45.2% of all highlighter brand searches we track, and BIC accounted for 0.66%. - Stabilo was ahead of BIC in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, BIC’s share of searches among highlighter brands worldwide moved from 0.53% to 0.66%, and its estimated monthly branded searches moved from 1.9K to 2.4K. - Across the 12 months ending September 2026, Stabilo’s share of searches among highlighter brands worldwide moved from 45.9% to 45.2%, and its estimated monthly branded searches held steady at 165K. ## Top highlighter brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, BIC and Stabilo were each mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | Sharpie | 1 of 3 | 0 of 1 | 1 of 4 | | Stabilo | 1 of 3 | 0 of 1 | 1 of 4 | | Zebra | 1 of 3 | 0 of 1 | 1 of 4 | | BIC | 1 of 3 | 0 of 1 | 1 of 4 | | Mr. Pen | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about highlighter brands - Asked ChatGPT "Which highlighter brand should I buy?": named none of the brands we track - Asked ChatGPT "What are the best highlighter brands?": named none of the brands we track - Asked ChatGPT "What's the best highlighter brand for school notes?": 1. Zebra, 2. Stabilo, 3. BIC, 4. Sharpie - Searched Google, AI Overview "best highlighters": named none of the brands we track Not named in any answer: Mr. Pen. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for highlighter brands worldwide in September 2026? - In September 2026, Sharpie overtook Stabilo to become the leader among highlighter brands worldwide, with 45.2% of the searches. - In September 2026, Stabilo lost share of searches among highlighter brands worldwide, from 48.1% to 45.2%. - Estimated monthly branded searches for BIC worldwide rose 26.3% over 12 measured months, from 1.9K to 2.4K in September 2026. ## Month by month | Month | BIC estimated searches | BIC Share of Search | BIC rank | Stabilo estimated searches | Stabilo Share of Search | Stabilo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.9K | 0.53% | 5 | 165K | 45.9% | 2 | | Nov 2025 | 1.6K | 0.43% | 5 | 165K | 44.8% | 2 | | Dec 2025 | 1.6K | 0.43% | 5 | 165K | 44.8% | 2 | | Jan 2026 | 1.9K | 0.46% | 5 | 201K | 48.8% | 1 | | Feb 2026 | 1.6K | 0.48% | 5 | 165K | 49.8% | 1 | | Mar 2026 | 1.6K | 0.4% | 5 | 165K | 41.5% | 2 | | Apr 2026 | 1.6K | 0.49% | 5 | 135K | 41.4% | 2 | | May 2026 | 1.6K | 0.48% | 5 | 135K | 40.8% | 2 | | Jun 2026 | 1.3K | 0.47% | 5 | 110K | 39.9% | 2 | | Jul 2026 | 1.9K | 0.62% | 5 | 135K | 43.9% | 2 | | Aug 2026 | 3.6K | 0.86% | 4 | 201K | 48.1% | 1 | | Sep 2026 | 2.4K | 0.66% | 4 | 165K | 45.2% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using BIC’s and Stabilo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **BIC**: Measured on the search term “bic highlighter pens”. - **Stabilo**: Measured on the search term “stabilo”. - [BIC profile](/demand/global-en/brands/bic) - [Stabilo profile](/demand/global-en/brands/stabilo) - [All highlighter brands worldwide](/demand/global-en/categories/highlighter-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is BIC or Stabilo more popular in search? In September 2026, Stabilo had more branded searches than BIC among highlighter brands worldwide. Stabilo had about 165,000 branded searches, while BIC had 2,400. Stabilo made up 45.2% of all highlighter brand searches we track, and BIC accounted for 0.66%. ## Cite this page Brandwave. "BIC vs Stabilo: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/bic-vs-stabilo This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bic-vs-stabilo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.