--- title: "BIC vs Personna: Which is searched more?" description: "Is BIC or Personna more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Razor blade brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/bic-vs-personna" publisher: "Brandwave" --- # BIC vs Personna: Which is searched more? Is BIC or Personna more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Razor blade brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: BIC and Personna - **Competitive set**: Razor blade brands - **Market**: Global - **Month measured**: Sep 2026 - **BIC Share of Search**: 31% - **Personna Share of Search**: 0.38% ## Is BIC or Personna more popular in search? - In September 2026, BIC had more branded searches than Personna among razor blade brands worldwide. BIC had about 442,000 branded searches, while Personna had 5,400. BIC made up 31% of all razor blade brand searches we track, and Personna accounted for 0.38%. - BIC was ahead of Personna in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, BIC’s share of searches among razor blade brands worldwide moved from 29.9% to 31%, and its estimated monthly branded searches moved from 429K to 442K. - Across the 12 months ending September 2026, Personna’s share of searches among razor blade brands worldwide held steady at 0.38%, and its estimated monthly branded searches held steady at 5.4K. ## Top razor blade brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, BIC was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Personna was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Personna was listed before BIC in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Gillette | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Feather | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Schick | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Personna | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Wilkinson Sword | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | BIC | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Dollar Shave Club | 7th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about razor blade brands - Asked ChatGPT "Which razor blade brand should I buy?": 1. Gillette, 2. Schick, 3. Personna, 4. Feather - Asked ChatGPT "What are the best razor blade brands?": 1. Gillette, 2. Schick, 3. Feather, 4. Personna, 5. BIC - Asked ChatGPT "What's the best razor blade brand for a close shave?": 1. Gillette, 2. Feather, 3. Schick - Searched Google, AI Overview "razor blade brands": 1. Feather, 2. Wilkinson Sword, 3. Gillette, 4. Schick, 5. BIC, 6. Dollar Shave Club - Searched Google, AI Overview "best razor blades": 1. Feather, 2. Gillette Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for razor blade brands worldwide in September 2026? - In September 2026, BIC gained share of searches among razor blade brands worldwide, from 29.3% to 31%. ## Month by month | Month | BIC estimated searches | BIC Share of Search | BIC rank | Personna estimated searches | Personna Share of Search | Personna rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 429K | 29.9% | 2 | 5.4K | 0.38% | 7 | | Nov 2025 | 429K | 28.9% | 2 | 5.4K | 0.36% | 7 | | Dec 2025 | 442K | 29.5% | 2 | 4.4K | 0.29% | 7 | | Jan 2026 | 442K | 30.5% | 2 | 5.4K | 0.37% | 7 | | Feb 2026 | 362K | 28.7% | 2 | 5.4K | 0.43% | 7 | | Mar 2026 | 429K | 29.9% | 2 | 5.4K | 0.38% | 7 | | Apr 2026 | 429K | 29.9% | 2 | 4.4K | 0.31% | 7 | | May 2026 | 362K | 26.5% | 2 | 4.4K | 0.32% | 7 | | Jun 2026 | 362K | 25.6% | 2 | 4.4K | 0.31% | 7 | | Jul 2026 | 362K | 26.1% | 2 | 4.4K | 0.32% | 7 | | Aug 2026 | 442K | 29.3% | 2 | 4.4K | 0.29% | 7 | | Sep 2026 | 442K | 31% | 2 | 5.4K | 0.38% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using BIC’s and Personna’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **BIC**: Measured on the search terms “bic” and “bic lighter”, summed into one figure. - **Personna**: Measured on the search term “personna”. - [BIC profile](/demand/global-en/brands/bic) - [Personna profile](/demand/global-en/brands/personna) - [All razor blade brands worldwide](/demand/global-en/categories/razor-blade-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is BIC or Personna more popular in search? In September 2026, BIC had more branded searches than Personna among razor blade brands worldwide. BIC had about 442,000 branded searches, while Personna had 5,400. BIC made up 31% of all razor blade brand searches we track, and Personna accounted for 0.38%. ## Cite this page Brandwave. "BIC vs Personna: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/bic-vs-personna This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bic-vs-personna. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.