--- title: "BIC vs Pentel: Which is searched more?" description: "Is BIC or Pentel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pen and stationery brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/bic-vs-pentel" publisher: "Brandwave" --- # BIC vs Pentel: Which is searched more? Is BIC or Pentel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pen and stationery brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: BIC and Pentel - **Competitive set**: Pen and stationery brands - **Market**: Global - **Month measured**: Sep 2026 - **BIC Share of Search**: 28.1% - **Pentel Share of Search**: 2.8% ## Is BIC or Pentel more popular in search? - In September 2026, BIC had more branded searches than Pentel among pen and stationery brands worldwide. BIC had about 503,000 branded searches, while Pentel had 49,500. BIC made up 28.1% of all pen and stationery brand searches we track, and Pentel accounted for 2.8%. - BIC was ahead of Pentel in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, BIC’s share of searches among pen and stationery brands worldwide moved from 29.3% to 28.1%, and its estimated monthly branded searches moved from 478K to 503K. - Across the 12 months ending September 2026, Pentel’s share of searches among pen and stationery brands worldwide moved from 3% to 2.8%, and its estimated monthly branded searches held steady at 49.5K. ## Top pen and stationery brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Pentel was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. BIC was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Pentel was listed before BIC in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Pilot | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | uni-ball | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Zebra | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Pentel | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Parker | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Moleskine | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Rhodia | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | Muji | 8th | 2 of 3 | 1 of 2 | 3 of 5 | | Lamy | 9th | 1 of 3 | 1 of 2 | 2 of 5 | | Leuchtturm1917 | 10th | 2 of 3 | 0 of 2 | 2 of 5 | | BIC | 11th | 0 of 3 | 1 of 2 | 1 of 5 | | Sharpie | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Staedtler | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pen and stationery brands - Asked ChatGPT "Which pen or stationery brand should I buy?": 1. Pilot, 2. uni-ball, 3. Parker, 4. Zebra, 5. Moleskine - Asked ChatGPT "What are the best pen and stationery brands?": 1. Pilot, 2. uni-ball, 3. Zebra, 4. Pentel, 5. Lamy, 6. Parker, 7. Leuchtturm1917, 8. Rhodia, 9. Muji - Asked ChatGPT "What's the best pen or stationery brand for everyday writing?": 1. uni-ball, 2. Pentel, 3. Pilot, 4. Zebra, 5. Muji, 6. Leuchtturm1917, 7. Rhodia - Searched Google, AI Overview "pen brands": 1. Pilot, 2. uni-ball, 3. Zebra, 4. Pentel, 5. BIC, 6. Parker, 7. Lamy - Searched Google, AI Overview "stationery brands": 1. Moleskine, 2. Rhodia, 3. Muji, 4. Pilot, 5. Pentel Not named in any answer: Sharpie and Staedtler. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for pen and stationery brands worldwide in September 2026? Neither BIC nor Pentel moved beyond provider rounding among pen and stationery brands in Sep 2026. ## Month by month | Month | BIC estimated searches | BIC Share of Search | BIC rank | Pentel estimated searches | Pentel Share of Search | Pentel rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 478K | 29.3% | 1 | 49.5K | 3% | 11 | | Nov 2025 | 478K | 27.9% | 1 | 49.5K | 2.9% | 11 | | Dec 2025 | 483K | 25.4% | 1 | 49.5K | 2.6% | 11 | | Jan 2026 | 492K | 27.2% | 1 | 60.5K | 3.3% | 9 | | Feb 2026 | 411K | 27.8% | 1 | 49.5K | 3.3% | 10 | | Mar 2026 | 478K | 29.3% | 1 | 60.5K | 3.7% | 9 | | Apr 2026 | 478K | 31.8% | 1 | 49.5K | 3.3% | 9 | | May 2026 | 411K | 28.6% | 1 | 49.5K | 3.4% | 9 | | Jun 2026 | 402K | 28.6% | 1 | 49.5K | 3.5% | 9 | | Jul 2026 | 402K | 26.2% | 1 | 49.5K | 3.2% | 10 | | Aug 2026 | 503K | 28% | 1 | 49.5K | 2.8% | 11 | | Sep 2026 | 503K | 28.1% | 1 | 49.5K | 2.8% | 11 | ## How each brand is measured Brandwave collects information about searches that people make online using BIC’s and Pentel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **BIC**: Measured on the search terms “bic”, “bic lighter” and “bic pen”, summed into one figure. - **Pentel**: Measured on the search term “pentel”. - [BIC profile](/demand/global-en/brands/bic) - [Pentel profile](/demand/global-en/brands/pentel) - [All pen and stationery brands worldwide](/demand/global-en/categories/pen-and-stationery-brands): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is BIC or Pentel more popular in search? In September 2026, BIC had more branded searches than Pentel among pen and stationery brands worldwide. BIC had about 503,000 branded searches, while Pentel had 49,500. BIC made up 28.1% of all pen and stationery brand searches we track, and Pentel accounted for 2.8%. ## Cite this page Brandwave. "BIC vs Pentel: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/bic-vs-pentel This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bic-vs-pentel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.