---
title: "BIC vs Gillette: Which is more popular by branded search?"
description: "Which is more popular in search, BIC or Gillette? Compare estimated monthly branded-search demand and Share of Search inside the Razor blade brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/bic-vs-gillette"
publisher: "Brandwave"
---

# BIC vs Gillette: Which is more popular by branded search?

Which is more popular in search, BIC or Gillette? Compare estimated monthly branded-search demand and Share of Search inside the Razor blade brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: BIC and Gillette
- **Competitive set**: Razor blade brands
- **Market**: Global
- **Month measured**: Aug 2026
- **BIC Share of Search**: 9.1%
- **Gillette Share of Search**: 67.7%

## Which is more popular in search, BIC or Gillette?

- In August 2026, Gillette had more branded searches than BIC among razor blade brands worldwide. Gillette was estimated to have 450K branded searches compared to BIC’s 60.5K, and held a 67.7% Share of Search versus BIC’s 9.1%.
- Gillette was ahead of BIC in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, BIC’s estimated Share of Search among razor blade brands worldwide moved from 8% to 9.1%, and its estimated monthly branded searches moved from 49.5K to 60.5K.
- Across the 11 months ending August 2026, Gillette’s estimated Share of Search among razor blade brands worldwide moved from 72.5% to 67.7%, and its estimated monthly branded searches held steady at 450K.

## How did search popularity change for razor blade brands worldwide in August 2026?

- In August 2026, BIC gained estimated Share of Search among razor blade brands worldwide, from 6.5% to 9.1%.
- In August 2026, Gillette lost estimated Share of Search among razor blade brands worldwide, from 72.4% to 67.7%.

## Month by month

| Month | BIC estimated searches | BIC Share of Search | BIC rank | Gillette estimated searches | Gillette Share of Search | Gillette rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 49.5K | 8% | 3 | 450K | 72.5% | 1 |
| Nov 2025 | 49.5K | 7.7% | 3 | 450K | 70.2% | 1 |
| Dec 2025 | 40.5K | 6.6% | 3 | 450K | 73.4% | 1 |
| Jan 2026 | 49.5K | 7.7% | 3 | 450K | 70.2% | 1 |
| Feb 2026 | 49.5K | 8.9% | 3 | 368K | 66% | 1 |
| Mar 2026 | 49.5K | 8% | 3 | 450K | 72.4% | 1 |
| Apr 2026 | 49.5K | 8% | 3 | 450K | 72.5% | 1 |
| May 2026 | 49.5K | 7.9% | 3 | 450K | 71.9% | 1 |
| Jun 2026 | 40.5K | 6.6% | 3 | 450K | 72.8% | 1 |
| Jul 2026 | 40.5K | 6.5% | 3 | 450K | 72.4% | 1 |
| Aug 2026 | 60.5K | 9.1% | 3 | 450K | 67.7% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using BIC’s and Gillette’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **BIC**: Measured on the search term “bic pen”.
- **Gillette**: Measured on the search term “gillette”.

- [BIC profile](/demand/global-en/brands/bic)
- [Gillette profile](/demand/global-en/brands/gillette)
- [All razor blade brands worldwide](/demand/global-en/categories/razor-blade-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, BIC or Gillette?

In August 2026, Gillette had more branded searches than BIC among razor blade brands worldwide. Gillette was estimated to have 450K branded searches compared to BIC’s 60.5K, and held a 67.7% Share of Search versus BIC’s 9.1%.

## Cite this page

Brandwave. "BIC vs Gillette: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/bic-vs-gillette

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bic-vs-gillette. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.