--- title: "BIC vs Feather: Which is searched more?" description: "Is BIC or Feather more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Razor blade brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/bic-vs-feather" publisher: "Brandwave" --- # BIC vs Feather: Which is searched more? Is BIC or Feather more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Razor blade brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: BIC and Feather - **Competitive set**: Razor blade brands - **Market**: Global - **Month measured**: Sep 2026 - **BIC Share of Search**: 31% - **Feather Share of Search**: 1.2% ## Is BIC or Feather more popular in search? - In September 2026, BIC had more branded searches than Feather among razor blade brands worldwide. BIC had about 442,000 branded searches, while Feather had 16,500. BIC made up 31% of all razor blade brand searches we track, and Feather accounted for 1.2%. - BIC was ahead of Feather in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, BIC’s share of searches among razor blade brands worldwide moved from 29.9% to 31%, and its estimated monthly branded searches moved from 429K to 442K. - Across the 12 months ending September 2026, Feather’s share of searches among razor blade brands worldwide moved from 0.94% to 1.2%, and its estimated monthly branded searches moved from 13.5K to 16.5K. ## Top razor blade brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Feather appeared in all five answers. BIC was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Feather was listed before BIC in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Gillette | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Feather | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Schick | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Personna | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Wilkinson Sword | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | BIC | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Dollar Shave Club | 7th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about razor blade brands - Asked ChatGPT "Which razor blade brand should I buy?": 1. Gillette, 2. Schick, 3. Personna, 4. Feather - Asked ChatGPT "What are the best razor blade brands?": 1. Gillette, 2. Schick, 3. Feather, 4. Personna, 5. BIC - Asked ChatGPT "What's the best razor blade brand for a close shave?": 1. Gillette, 2. Feather, 3. Schick - Searched Google, AI Overview "razor blade brands": 1. Feather, 2. Wilkinson Sword, 3. Gillette, 4. Schick, 5. BIC, 6. Dollar Shave Club - Searched Google, AI Overview "best razor blades": 1. Feather, 2. Gillette Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for razor blade brands worldwide in September 2026? - In September 2026, BIC gained share of searches among razor blade brands worldwide, from 29.3% to 31%. - Estimated monthly branded searches for Feather worldwide rose 22.2% over 12 measured months, from 13.5K to 16.5K in September 2026. ## Month by month | Month | BIC estimated searches | BIC Share of Search | BIC rank | Feather estimated searches | Feather Share of Search | Feather rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 429K | 29.9% | 2 | 13.5K | 0.94% | 6 | | Nov 2025 | 429K | 28.9% | 2 | 15.3K | 1% | 6 | | Dec 2025 | 442K | 29.5% | 2 | 22K | 1.5% | 6 | | Jan 2026 | 442K | 30.5% | 2 | 22K | 1.5% | 6 | | Feb 2026 | 362K | 28.7% | 2 | 24.7K | 2% | 5 | | Mar 2026 | 429K | 29.9% | 2 | 28K | 2% | 5 | | Apr 2026 | 429K | 29.9% | 2 | 24.2K | 1.7% | 5 | | May 2026 | 362K | 26.5% | 2 | 18.7K | 1.4% | 6 | | Jun 2026 | 362K | 25.6% | 2 | 16.5K | 1.2% | 6 | | Jul 2026 | 362K | 26.1% | 2 | 15.3K | 1.1% | 6 | | Aug 2026 | 442K | 29.3% | 2 | 17.5K | 1.2% | 6 | | Sep 2026 | 442K | 31% | 2 | 16.5K | 1.2% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using BIC’s and Feather’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **BIC**: Measured on the search terms “bic” and “bic lighter”, summed into one figure. - **Feather**: Measured on the search terms “feather razor” and “feather razor blades”, summed into one figure. - [BIC profile](/demand/global-en/brands/bic) - [Feather profile](/demand/global-en/brands/feather) - [All razor blade brands worldwide](/demand/global-en/categories/razor-blade-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is BIC or Feather more popular in search? In September 2026, BIC had more branded searches than Feather among razor blade brands worldwide. BIC had about 442,000 branded searches, while Feather had 16,500. BIC made up 31% of all razor blade brand searches we track, and Feather accounted for 1.2%. ## Cite this page Brandwave. "BIC vs Feather: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/bic-vs-feather This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bic-vs-feather. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.