--- title: "BIC vs Exacompta: Which is more popular?" description: "Is BIC or Exacompta more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Stationery set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/bic-vs-exacompta" publisher: "Brandwave" --- # BIC vs Exacompta: Which is more popular? Is BIC or Exacompta more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Stationery set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: BIC and Exacompta - **Competitive set**: Stationery - **Market**: Global - **Month measured**: Oct 2026 - **BIC Share of Search**: 9.4% - **Exacompta Share of Search**: 1.5% ## Is BIC or Exacompta more popular in search? - In October 2026, BIC had more branded searches than Exacompta among stationery worldwide. BIC had about 74,600 branded searches, while Exacompta had 12,100. BIC made up 9.4% of all stationery searches we track, and Exacompta accounted for 1.5%. - BIC was ahead of Exacompta in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, BIC’s share of searches among stationery worldwide moved from 6.1% to 9.4%, and its estimated monthly branded searches moved from 50.1K to 74.6K. - Across the 12 months ending October 2026, Exacompta’s share of searches among stationery worldwide moved from 1.8% to 1.5%, and its estimated monthly branded searches moved from 14.8K to 12.1K. ## Top stationery in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, BIC was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Exacompta did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Muji | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Leuchtturm1917 | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Midori | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | BIC | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Staedtler | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Rhodia | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Moleskine | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sharpie | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Paper Mate | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Exacompta | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about stationery - Asked ChatGPT "Which stationery should I buy?": named none of the brands we track - Asked ChatGPT "What are the best stationery brands?": 1. Muji, 2. Leuchtturm1917, 3. Midori, 4. Rhodia - Asked ChatGPT "What's the best stationery for school and office?": 1. BIC, 2. Staedtler, 3. Muji, 4. Leuchtturm1917 - Searched Google, AI Overview "stationery brands": 1. Muji, 2. Midori, 3. Rhodia, 4. Leuchtturm1917 - Searched Google, AI Overview "best stationery": 1. Muji Not named in any answer: Moleskine, Sharpie, Paper Mate and Exacompta. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for stationery worldwide in October 2026? - In October 2026, BIC overtook Staedtler to rank 4th among stationery worldwide, with 9.4% of the searches. - Estimated monthly branded searches for Exacompta worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in October 2026. ## How has branded search for BIC and Exacompta changed worldwide over the last 12 months? | Month | BIC estimated searches | BIC Share of Search | BIC rank | Exacompta estimated searches | Exacompta Share of Search | Exacompta rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 50.1K | 6.1% | 6 | 14.8K | 1.8% | 10 | | Dec 2025 | 41.1K | 4.4% | 6 | 12.1K | 1.3% | 10 | | Jan 2026 | 50.2K | 5.6% | 6 | 14.8K | 1.6% | 10 | | Feb 2026 | 50.1K | 7.6% | 5 | 12.1K | 1.8% | 10 | | Mar 2026 | 50.1K | 7% | 6 | 12.1K | 1.7% | 10 | | Apr 2026 | 50.1K | 7.7% | 5 | 9.9K | 1.5% | 10 | | May 2026 | 50.2K | 7.8% | 5 | 9.9K | 1.5% | 10 | | Jun 2026 | 41.4K | 6.8% | 6 | 12.1K | 2% | 10 | | Jul 2026 | 41.4K | 6.5% | 6 | 12.1K | 1.9% | 10 | | Aug 2026 | 61.4K | 7.6% | 6 | 14.8K | 1.8% | 10 | | Sep 2026 | 61.2K | 7.9% | 5 | 14.8K | 1.9% | 10 | | Oct 2026 | 74.6K | 9.4% | 4 | 12.1K | 1.5% | 10 | ## How are BIC’s and Exacompta’s branded searches counted? Brandwave collects information about searches that people make online using BIC’s and Exacompta’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **BIC**: Measured on the search terms “bic pen” and “bic stationery”, summed into one figure. - **Exacompta**: Measured on the search term “exacompta”. - [BIC profile](/demand/global-en/brands/bic) - [Exacompta profile](/demand/global-en/brands/exacompta) - [All stationery worldwide](/demand/global-en/categories/stationery): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is BIC or Exacompta more popular in search? In October 2026, BIC had more branded searches than Exacompta among stationery worldwide. BIC had about 74,600 branded searches, while Exacompta had 12,100. BIC made up 9.4% of all stationery searches we track, and Exacompta accounted for 1.5%. ## Cite this page Brandwave. "BIC vs Exacompta: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/bic-vs-exacompta This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bic-vs-exacompta. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.