---
title: "Beyond Meat vs Impossible Foods: Which is more popular by branded search?"
description: "Which is more popular in search, Beyond Meat or Impossible Foods? Compare estimated monthly branded-search demand and Share of Search inside the Plant based meat brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/beyond-meat-vs-impossible"
publisher: "Brandwave"
---

# Beyond Meat vs Impossible Foods: Which is more popular by branded search?

Which is more popular in search, Beyond Meat or Impossible Foods? Compare estimated monthly branded-search demand and Share of Search inside the Plant based meat brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Beyond Meat and Impossible Foods
- **Competitive set**: Plant based meat brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Beyond Meat Share of Search**: 22.1%
- **Impossible Foods Share of Search**: 0.58%

## Which is more popular in search, Beyond Meat or Impossible Foods?

- In August 2026, Beyond Meat had more branded searches than Impossible Foods among plant based meat brands worldwide. Beyond Meat was estimated to have 110K branded searches compared to Impossible Foods’ 2.9K, and held a 22.1% Share of Search versus Impossible Foods’ 0.58%.
- Beyond Meat was ahead of Impossible Foods in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Beyond Meat’s estimated Share of Search among plant based meat brands worldwide moved from 63.1% to 22.1%, and its estimated monthly branded searches moved from 673K to 110K.
- Across the 11 months ending August 2026, Impossible Foods’ estimated Share of Search among plant based meat brands worldwide moved from 0.22% to 0.58%, and its estimated monthly branded searches moved from 2.4K to 2.9K.

## How did search popularity change for plant based meat brands worldwide in August 2026?

- In August 2026, Beyond Meat gained estimated Share of Search among plant based meat brands worldwide, from 18.8% to 22.1%.
- Estimated monthly branded searches for Impossible Foods worldwide rose 20.8% over 11 measured months, from 2.4K to 2.9K in August 2026.

## Month by month

| Month | Beyond Meat estimated searches | Beyond Meat Share of Search | Beyond Meat rank | Impossible Foods estimated searches | Impossible Foods Share of Search | Impossible Foods rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 673K | 63.1% | 1 | 2.4K | 0.22% | 5 |
| Nov 2025 | 201K | 38.1% | 2 | 2.4K | 0.45% | 5 |
| Dec 2025 | 135K | 29.5% | 2 | 2.4K | 0.52% | 5 |
| Jan 2026 | 110K | 25% | 2 | 2.9K | 0.66% | 5 |
| Feb 2026 | 135K | 29.4% | 2 | 2.9K | 0.63% | 5 |
| Mar 2026 | 135K | 25.6% | 2 | 3.6K | 0.68% | 5 |
| Apr 2026 | 135K | 25.7% | 2 | 3.6K | 0.69% | 5 |
| May 2026 | 110K | 22% | 2 | 4.4K | 0.88% | 5 |
| Jun 2026 | 74K | 18.6% | 2 | 4.4K | 1.1% | 5 |
| Jul 2026 | 74K | 18.8% | 2 | 2.9K | 0.74% | 5 |
| Aug 2026 | 110K | 22.1% | 2 | 2.9K | 0.58% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Beyond Meat’s and Impossible Foods’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Beyond Meat**: Measured on the search term “beyond meat”.
- **Impossible Foods**: Measured on the search term “impossible beef”.

- [Beyond Meat profile](/demand/global-en/brands/beyond-meat)
- [Impossible Foods profile](/demand/global-en/brands/impossible)
- [All plant based meat brands worldwide](/demand/global-en/categories/plant-based-meat-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Beyond Meat or Impossible Foods?

In August 2026, Beyond Meat had more branded searches than Impossible Foods among plant based meat brands worldwide. Beyond Meat was estimated to have 110K branded searches compared to Impossible Foods’ 2.9K, and held a 22.1% Share of Search versus Impossible Foods’ 0.58%.

## Cite this page

Brandwave. "Beyond Meat vs Impossible Foods: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/beyond-meat-vs-impossible

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/beyond-meat-vs-impossible. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.