--- title: "Beyerdynamic vs Marshall: Which is searched more?" description: "Is Beyerdynamic or Marshall more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Headphone brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/beyerdynamic-vs-marshall-audio" publisher: "Brandwave" --- # Beyerdynamic vs Marshall: Which is searched more? Is Beyerdynamic or Marshall more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Headphone brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Beyerdynamic and Marshall - **Competitive set**: Headphone brands - **Market**: Global - **Month measured**: Sep 2026 - **Beyerdynamic Share of Search**: 0.05% - **Marshall Share of Search**: 1.3% ## Is Beyerdynamic or Marshall more popular in search? - In September 2026, Marshall had more branded searches than Beyerdynamic among headphone brands worldwide. Marshall had about 288,000 branded searches, while Beyerdynamic had 10,000. Marshall made up 1.3% of all headphone brand searches we track, and Beyerdynamic accounted for 0.05%. - Marshall was ahead of Beyerdynamic in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Beyerdynamic’s share of searches among headphone brands worldwide held steady at 0.05%, and its estimated monthly branded searches moved from 12K to 10K. - Across the 12 months ending September 2026, Marshall’s share of searches among headphone brands worldwide moved from 0.98% to 1.3%, and its estimated monthly branded searches moved from 228K to 288K. ## Top headphone brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Beyerdynamic was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Marshall did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Sony | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Bose | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Sennheiser | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Soundcore | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Bowers & Wilkins | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Apple AirPods | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Audio-Technica | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | JBL | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Beats | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Beyerdynamic | 10th | 1 of 3 | 0 of 2 | 1 of 5 | | Skullcandy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Samsung | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Marshall | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Jabra | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | BuddyPhones | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about headphone brands - Asked ChatGPT "Which headphone brand should I buy?": 1. Sony, 2. Bose, 3. Sennheiser, 4. Soundcore - Asked ChatGPT "What are the best headphone brands?": 1. Sony, 2. Bose, 3. Sennheiser, 4. Apple AirPods, 5. Audio-Technica, 6. Bowers & Wilkins, 7. Soundcore, 8. JBL, 9. Beats, 10. Beyerdynamic - Asked ChatGPT "What's the best headphone brand for everyday listening?": 1. Sony, 2. Bose, 3. Sennheiser, 4. Soundcore, 5. Apple AirPods - Searched Google, AI Overview "best headphones": 1. Sony, 2. Bose, 3. Bowers & Wilkins, 4. Sennheiser - Searched Google, AI Overview "best earbuds": 1. Bose, 2. Sony, 3. Apple AirPods, 4. Soundcore Not named in any answer: Skullcandy, Samsung, Marshall, Jabra and BuddyPhones. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for headphone brands worldwide in September 2026? - In September 2026, Marshall rose from 10th to 9th among headphone brands worldwide. - Estimated monthly branded searches for Beyerdynamic worldwide fell 16.7% over 12 measured months, from 12K to 10K in September 2026. ## Month by month | Month | Beyerdynamic estimated searches | Beyerdynamic Share of Search | Beyerdynamic rank | Marshall estimated searches | Marshall Share of Search | Marshall rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12K | 0.05% | 13 | 228K | 0.98% | 10 | | Nov 2025 | 14.8K | 0.05% | 13 | 277K | 0.92% | 9 | | Dec 2025 | 14.5K | 0.05% | 13 | 275K | 0.91% | 9 | | Jan 2026 | 12K | 0.06% | 13 | 237K | 1.1% | 9 | | Feb 2026 | 11.4K | 0.07% | 13 | 235K | 1.4% | 9 | | Mar 2026 | 10K | 0.05% | 13 | 228K | 1.2% | 10 | | Apr 2026 | 9.4K | 0.06% | 13 | 224K | 1.4% | 9 | | May 2026 | 9.1K | 0.05% | 13 | 226K | 1.3% | 10 | | Jun 2026 | 9.4K | 0.05% | 13 | 224K | 1.3% | 10 | | Jul 2026 | 9.4K | 0.05% | 13 | 233K | 1.4% | 10 | | Aug 2026 | 10K | 0.05% | 13 | 288K | 1.5% | 10 | | Sep 2026 | 10K | 0.05% | 13 | 288K | 1.3% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Beyerdynamic’s and Marshall’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Beyerdynamic**: Measured on the search terms “beyerdynamic earbuds”, “beyerdynamic headphones” and “beyerdynamic headset”, summed into one figure. - **Marshall**: Measured on the search terms “marshall earbuds”, “marshall earphones”, “marshall headphones” and “marshall major”, summed into one figure. - [Beyerdynamic profile](/demand/global-en/brands/beyerdynamic) - [Marshall profile](/demand/global-en/brands/marshall-audio) - [All headphone brands worldwide](/demand/global-en/categories/headphone-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Beyerdynamic or Marshall more popular in search? In September 2026, Marshall had more branded searches than Beyerdynamic among headphone brands worldwide. Marshall had about 288,000 branded searches, while Beyerdynamic had 10,000. Marshall made up 1.3% of all headphone brand searches we track, and Beyerdynamic accounted for 0.05%. ## Cite this page Brandwave. "Beyerdynamic vs Marshall: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/beyerdynamic-vs-marshall-audio This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/beyerdynamic-vs-marshall-audio. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.