---
title: "Betty Crocker vs King Arthur: Which is more popular by branded search?"
description: "Which is more popular in search, Betty Crocker or King Arthur? Compare estimated monthly branded-search demand and Share of Search inside the Baking mixes set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/betty-crocker-vs-king-arthur"
publisher: "Brandwave"
---

# Betty Crocker vs King Arthur: Which is more popular by branded search?

Which is more popular in search, Betty Crocker or King Arthur? Compare estimated monthly branded-search demand and Share of Search inside the Baking mixes set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Betty Crocker and King Arthur
- **Competitive set**: Baking mixes
- **Market**: Global
- **Month measured**: Aug 2026
- **Betty Crocker Share of Search**: 42.5%
- **King Arthur Share of Search**: 23.3%

## Which is more popular in search, Betty Crocker or King Arthur?

- In August 2026, Betty Crocker had more branded searches than King Arthur among baking mixes worldwide. Betty Crocker was estimated to have 135K branded searches compared to King Arthur’s 74K, and held a 42.5% Share of Search versus King Arthur’s 23.3%.
- Betty Crocker was ahead of King Arthur in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Betty Crocker’s estimated Share of Search among baking mixes worldwide moved from 39.5% to 42.5%, and its estimated monthly branded searches held steady at 135K.
- Across the 11 months ending August 2026, King Arthur’s estimated Share of Search among baking mixes worldwide moved from 26.5% to 23.3%, and its estimated monthly branded searches moved from 90.5K to 74K.

## How did search popularity change for baking mixes worldwide in August 2026?

- In August 2026, King Arthur overtook Dr. Oetker to rank 2nd among baking mixes worldwide, at 23.3%.
- In August 2026, Betty Crocker lost estimated Share of Search among baking mixes worldwide, from 47% to 42.5%.

## Month by month

| Month | Betty Crocker estimated searches | Betty Crocker Share of Search | Betty Crocker rank | King Arthur estimated searches | King Arthur Share of Search | King Arthur rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 135K | 39.5% | 1 | 90.5K | 26.5% | 2 |
| Nov 2025 | 135K | 36.4% | 1 | 135K | 36.4% | 2 |
| Dec 2025 | 165K | 41.2% | 1 | 135K | 33.7% | 2 |
| Jan 2026 | 165K | 44.4% | 1 | 110K | 29.6% | 2 |
| Feb 2026 | 135K | 42.1% | 1 | 90.5K | 28.3% | 2 |
| Mar 2026 | 135K | 41.9% | 1 | 90.5K | 28.1% | 2 |
| Apr 2026 | 110K | 39.2% | 1 | 74K | 26.4% | 2 |
| May 2026 | 135K | 45.2% | 1 | 74K | 24.7% | 2 |
| Jun 2026 | 110K | 42.2% | 1 | 60.5K | 23.2% | 3 |
| Jul 2026 | 135K | 47% | 1 | 60.5K | 21.1% | 3 |
| Aug 2026 | 135K | 42.5% | 1 | 74K | 23.3% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Betty Crocker’s and King Arthur’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Betty Crocker**: Measured on the search term “betty crocker”.
- **King Arthur**: Measured on the search term “king arthur flour”.

- [Betty Crocker profile](/demand/global-en/brands/betty-crocker)
- [King Arthur profile](/demand/global-en/brands/king-arthur)
- [All baking mixes worldwide](/demand/global-en/categories/baking-mixes): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Betty Crocker or King Arthur?

In August 2026, Betty Crocker had more branded searches than King Arthur among baking mixes worldwide. Betty Crocker was estimated to have 135K branded searches compared to King Arthur’s 74K, and held a 42.5% Share of Search versus King Arthur’s 23.3%.

## Cite this page

Brandwave. "Betty Crocker vs King Arthur: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/betty-crocker-vs-king-arthur

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/betty-crocker-vs-king-arthur. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.