---
title: "Betty Crocker vs Duncan Hines: Which is searched more?"
description: "Which is more popular in search, Betty Crocker or Duncan Hines? Compare estimated monthly branded-search demand and Share of Search inside the Baking mixes set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/betty-crocker-vs-duncan-hines"
publisher: "Brandwave"
---

# Betty Crocker vs Duncan Hines: Which is searched more?

Which is more popular in search, Betty Crocker or Duncan Hines? Compare estimated monthly branded-search demand and Share of Search inside the Baking mixes set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Betty Crocker and Duncan Hines
- **Competitive set**: Baking mixes
- **Market**: Global
- **Month measured**: Aug 2026
- **Betty Crocker Share of Search**: 5%
- **Duncan Hines Share of Search**: 0.82%

## Which is more popular in search, Betty Crocker or Duncan Hines?

- In August 2026, Betty Crocker had more branded searches than Duncan Hines among baking mixes worldwide. Betty Crocker was estimated to have 135K branded searches compared to Duncan Hines’ 22.2K, and held a 5% Share of Search versus Duncan Hines’ 0.82%.
- Betty Crocker was ahead of Duncan Hines in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Betty Crocker’s estimated Share of Search among baking mixes worldwide moved from 5.5% to 5%, and its estimated monthly branded searches held steady at 135K.
- Across the 11 months ending August 2026, Duncan Hines’ estimated Share of Search among baking mixes worldwide moved from 0.91% to 0.82%, and its estimated monthly branded searches held steady at 22.2K.

## How did search popularity change for baking mixes worldwide in August 2026?

- In August 2026, Betty Crocker lost estimated Share of Search among baking mixes worldwide, from 6% to 5%.

## Month by month

| Month | Betty Crocker estimated searches | Betty Crocker Share of Search | Betty Crocker rank | Duncan Hines estimated searches | Duncan Hines Share of Search | Duncan Hines rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 135K | 5.5% | 4 | 22.2K | 0.91% | 5 |
| Nov 2025 | 135K | 5.5% | 4 | 22.2K | 0.9% | 5 |
| Dec 2025 | 165K | 6.6% | 4 | 18.1K | 0.72% | 5 |
| Jan 2026 | 165K | 6.8% | 4 | 18.1K | 0.75% | 5 |
| Feb 2026 | 135K | 5.8% | 4 | 18.1K | 0.78% | 5 |
| Mar 2026 | 135K | 4.9% | 4 | 18.1K | 0.66% | 5 |
| Apr 2026 | 110K | 4.8% | 4 | 18.1K | 0.8% | 5 |
| May 2026 | 135K | 5.7% | 4 | 14.8K | 0.63% | 5 |
| Jun 2026 | 110K | 5% | 4 | 14.8K | 0.67% | 5 |
| Jul 2026 | 135K | 6% | 4 | 14.8K | 0.66% | 5 |
| Aug 2026 | 135K | 5% | 4 | 22.2K | 0.82% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Betty Crocker’s and Duncan Hines’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Betty Crocker**: Measured on the search term “betty crocker”.
- **Duncan Hines**: Measured on the search term “duncan hines”.

- [Betty Crocker profile](/demand/global-en/brands/betty-crocker)
- [Duncan Hines profile](/demand/global-en/brands/duncan-hines)
- [All baking mixes worldwide](/demand/global-en/categories/baking-mixes): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Betty Crocker or Duncan Hines?

In August 2026, Betty Crocker had more branded searches than Duncan Hines among baking mixes worldwide. Betty Crocker was estimated to have 135K branded searches compared to Duncan Hines’ 22.2K, and held a 5% Share of Search versus Duncan Hines’ 0.82%.

## Cite this page

Brandwave. "Betty Crocker vs Duncan Hines: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/betty-crocker-vs-duncan-hines

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/betty-crocker-vs-duncan-hines. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.