--- title: "Betterworks vs Culture Amp: Which is more popular by branded search?" description: "Which is more popular in search, Betterworks or Culture Amp? Compare estimated monthly branded-search demand and Share of Search inside the Performance review software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/betterworks-vs-culture-amp" publisher: "Brandwave" --- # Betterworks vs Culture Amp: Which is more popular by branded search? Which is more popular in search, Betterworks or Culture Amp? Compare estimated monthly branded-search demand and Share of Search inside the Performance review software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Betterworks and Culture Amp - **Competitive set**: Performance review software - **Market**: Global - **Month measured**: Aug 2026 - **Betterworks Share of Search**: 7.1% - **Culture Amp Share of Search**: 52.8% ## Which is more popular in search, Betterworks or Culture Amp? - In August 2026, Culture Amp had more branded searches than Betterworks among performance review software worldwide. Culture Amp was estimated to have 40.6K branded searches compared to Betterworks’ 5.5K, and held a 52.8% Share of Search versus Betterworks’ 7.1%. - Culture Amp was ahead of Betterworks in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Betterworks’ estimated Share of Search among performance review software worldwide moved from 8.9% to 7.1%, and its estimated monthly branded searches moved from 8.3K to 5.5K. - Across the 11 months ending August 2026, Culture Amp’s estimated Share of Search among performance review software worldwide moved from 53.2% to 52.8%, and its estimated monthly branded searches moved from 49.6K to 40.6K. ## How did search popularity change for performance review software worldwide in August 2026? - In August 2026, Culture Amp gained estimated Share of Search among performance review software worldwide, from 51.9% to 52.8%. - In August 2026, Betterworks lost estimated Share of Search among performance review software worldwide, from 10.5% to 7.1%. ## Month by month | Month | Betterworks estimated searches | Betterworks Share of Search | Betterworks rank | Culture Amp estimated searches | Culture Amp Share of Search | Culture Amp rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.3K | 8.9% | 4 | 49.6K | 53.2% | 1 | | Nov 2025 | 8.2K | 9.3% | 4 | 49.6K | 56.4% | 1 | | Dec 2025 | 8.2K | 10.5% | 4 | 40.6K | 51.9% | 1 | | Jan 2026 | 12.3K | 11% | 4 | 60.6K | 54.1% | 1 | | Feb 2026 | 10.1K | 10% | 4 | 60.6K | 60.3% | 1 | | Mar 2026 | 8.2K | 10.4% | 4 | 40.7K | 51.7% | 1 | | Apr 2026 | 8.2K | 11.9% | 4 | 33.2K | 48% | 1 | | May 2026 | 5.5K | 8.7% | 4 | 33.2K | 52.3% | 1 | | Jun 2026 | 6.7K | 7.2% | 4 | 49.7K | 53.2% | 1 | | Jul 2026 | 8.2K | 10.5% | 4 | 40.6K | 51.9% | 1 | | Aug 2026 | 5.5K | 7.1% | 4 | 40.6K | 52.8% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Betterworks’ and Culture Amp’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Betterworks**: Measured on the search terms “betterworks”, “betterworks app”, “betterworks com”, “betterworks hr”, “betterworks okr”, “betterworks performance management” and “betterworks software”, summed into one figure. - **Culture Amp**: Measured on the search terms “culture amp”, “culture amp app”, “culture amp software”, “cultureamp” and “cultureamp com”, summed into one figure. - [Betterworks profile](/demand/global-en/brands/betterworks) - [Culture Amp profile](/demand/global-en/brands/culture-amp) - [All performance review software worldwide](/demand/global-en/categories/performance-review-software): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Betterworks or Culture Amp? In August 2026, Culture Amp had more branded searches than Betterworks among performance review software worldwide. Culture Amp was estimated to have 40.6K branded searches compared to Betterworks’ 5.5K, and held a 52.8% Share of Search versus Betterworks’ 7.1%. ## Cite this page Brandwave. "Betterworks vs Culture Amp: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/betterworks-vs-culture-amp This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/betterworks-vs-culture-amp. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.