--- title: "BetterSleep vs Pillow: Which is searched more?" description: "Is BetterSleep or Pillow more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sleep apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/bettersleep-vs-pillow" publisher: "Brandwave" --- # BetterSleep vs Pillow: Which is searched more? Is BetterSleep or Pillow more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sleep apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: BetterSleep and Pillow - **Competitive set**: Sleep apps - **Market**: Global - **Month measured**: Sep 2026 - **BetterSleep Share of Search**: 12.7% - **Pillow Share of Search**: 15.5% ## Is BetterSleep or Pillow more popular in search? - In September 2026, Pillow had more branded searches than BetterSleep among sleep apps worldwide. Pillow had about 40,500 branded searches, while BetterSleep had 33,100. Pillow made up 15.5% of all sleep app searches we track, and BetterSleep accounted for 12.7%. - Pillow was ahead of BetterSleep in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, BetterSleep’s share of searches among sleep apps worldwide moved from 11.8% to 12.7%, and its estimated monthly branded searches moved from 27.1K to 33.1K. - Across the 12 months ending September 2026, Pillow’s share of searches among sleep apps worldwide moved from 11.8% to 15.5%, and its estimated monthly branded searches moved from 27.1K to 40.5K. ## Top sleep apps in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, BetterSleep was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Pillow was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. BetterSleep was listed before Pillow in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Calm | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Sleep Cycle | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | BetterSleep | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Headspace | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | CBT-i Coach | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | SleepScore | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Pillow | 7th | 0 of 3 | 2 of 2 | 2 of 5 | | SleepWatch | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Pzizz | 9th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about sleep apps - Asked ChatGPT "Which sleep app should I use?": 1. Calm, 2. Sleep Cycle, 3. BetterSleep, 4. CBT-i Coach - Asked ChatGPT "What are the best sleep apps?": 1. Calm, 2. Headspace, 3. Sleep Cycle, 4. BetterSleep, 5. Pzizz - Asked ChatGPT "What's the best sleep app for better sleep?": 1. Calm, 2. CBT-i Coach, 3. Sleep Cycle, 4. BetterSleep - Searched Google, AI Overview "sleep apps": 1. BetterSleep, 2. Calm, 3. Headspace, 4. Sleep Cycle, 5. Pillow, 6. SleepWatch, 7. SleepScore - Searched Google, AI Overview "sleep tracker app": 1. Sleep Cycle, 2. SleepScore, 3. Pillow Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for sleep apps worldwide in September 2026? - In September 2026, Calm overtook Sleep Cycle and Pillow to become the leader among sleep apps worldwide, with 28.3% of the searches. - In September 2026, Pillow lost share of searches among sleep apps worldwide, from 20.1% to 15.5%. - In September 2026, BetterSleep lost share of searches among sleep apps worldwide, from 13.5% to 12.7%. ## Month by month | Month | BetterSleep estimated searches | BetterSleep Share of Search | BetterSleep rank | Pillow estimated searches | Pillow Share of Search | Pillow rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 27.1K | 11.8% | 3 | 27.1K | 11.8% | 5 | | Nov 2025 | 18.1K | 8% | 5 | 33.1K | 14.6% | 3 | | Dec 2025 | 22.2K | 9.1% | 5 | 27.1K | 11.2% | 4 | | Jan 2026 | 22.2K | 8.2% | 5 | 27.1K | 10% | 4 | | Feb 2026 | 18.1K | 8.4% | 6 | 27.1K | 12.6% | 4 | | Mar 2026 | 18.1K | 8.9% | 6 | 27.1K | 13.3% | 3 | | Apr 2026 | 18.1K | 9.3% | 5 | 22.2K | 11.4% | 4 | | May 2026 | 18.1K | 9.7% | 5 | 27.1K | 14.5% | 3 | | Jun 2026 | 22.2K | 12.4% | 4 | 27.1K | 15.1% | 3 | | Jul 2026 | 22.2K | 12.4% | 4 | 33.1K | 18.5% | 2 | | Aug 2026 | 27.1K | 13.5% | 4 | 40.5K | 20.1% | 2 | | Sep 2026 | 33.1K | 12.7% | 4 | 40.5K | 15.5% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using BetterSleep’s and Pillow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **BetterSleep**: Measured on the search term “bettersleep”. - **Pillow**: Measured on the search term “pillow sleep”. - [BetterSleep profile](/demand/global-en/brands/bettersleep) - [Pillow profile](/demand/global-en/brands/pillow) - [All sleep apps worldwide](/demand/global-en/categories/sleep-apps): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is BetterSleep or Pillow more popular in search? In September 2026, Pillow had more branded searches than BetterSleep among sleep apps worldwide. Pillow had about 40,500 branded searches, while BetterSleep had 33,100. Pillow made up 15.5% of all sleep app searches we track, and BetterSleep accounted for 12.7%. ## Cite this page Brandwave. "BetterSleep vs Pillow: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/bettersleep-vs-pillow This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bettersleep-vs-pillow. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.