---
title: "Betterment vs Stash: Which is more popular by branded search?"
description: "Which is more popular in search, Betterment or Stash? Compare estimated monthly branded-search demand and Share of Search inside the Investment apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/betterment-vs-stash"
publisher: "Brandwave"
---

# Betterment vs Stash: Which is more popular by branded search?

Which is more popular in search, Betterment or Stash? Compare estimated monthly branded-search demand and Share of Search inside the Investment apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Betterment and Stash
- **Competitive set**: Investment apps
- **Market**: Global
- **Month measured**: Aug 2026
- **Betterment Share of Search**: 3.8%
- **Stash Share of Search**: 0.34%

## Which is more popular in search, Betterment or Stash?

- In August 2026, Betterment had more branded searches than Stash among investment apps worldwide. Betterment was estimated to have 110K branded searches compared to Stash’s 9.9K, and held a 3.8% Share of Search versus Stash’s 0.34%.
- Betterment was ahead of Stash in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Betterment’s estimated Share of Search among investment apps worldwide held steady at 3.8%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 11 months ending August 2026, Stash’s estimated Share of Search among investment apps worldwide moved from 0.28% to 0.34%, and its estimated monthly branded searches held steady at 9.9K.

## How did search popularity change for investment apps worldwide in August 2026?

- In August 2026, Stash fell from 5th to 6th among investment apps worldwide.
- Estimated monthly branded searches for Betterment worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.

## Month by month

| Month | Betterment estimated searches | Betterment Share of Search | Betterment rank | Stash estimated searches | Stash Share of Search | Stash rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 135K | 3.8% | 4 | 9.9K | 0.28% | 6 |
| Nov 2025 | 110K | 3.3% | 4 | 9.9K | 0.3% | 6 |
| Dec 2025 | 110K | 3.9% | 4 | 12.1K | 0.43% | 6 |
| Jan 2026 | 165K | 5.3% | 4 | 14.8K | 0.48% | 5 |
| Feb 2026 | 165K | 5.6% | 4 | 9.9K | 0.34% | 6 |
| Mar 2026 | 165K | 5.5% | 4 | 12.1K | 0.4% | 6 |
| Apr 2026 | 165K | 5.3% | 4 | 12.1K | 0.39% | 6 |
| May 2026 | 110K | 4.3% | 4 | 12.1K | 0.47% | 5 |
| Jun 2026 | 110K | 3.9% | 4 | 9.9K | 0.35% | 6 |
| Jul 2026 | 110K | 4.3% | 4 | 9.9K | 0.38% | 5 |
| Aug 2026 | 110K | 3.8% | 4 | 9.9K | 0.34% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Betterment’s and Stash’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Betterment**: Measured on the search term “betterment”.
- **Stash**: Measured on the search term “stash app”.

- [Betterment profile](/demand/global-en/brands/betterment)
- [Stash profile](/demand/global-en/brands/stash)
- [All investment apps worldwide](/demand/global-en/categories/investment-apps): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Betterment or Stash?

In August 2026, Betterment had more branded searches than Stash among investment apps worldwide. Betterment was estimated to have 110K branded searches compared to Stash’s 9.9K, and held a 3.8% Share of Search versus Stash’s 0.34%.

## Cite this page

Brandwave. "Betterment vs Stash: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/betterment-vs-stash

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/betterment-vs-stash. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.