---
title: "Betadine vs Vicks: Which is searched more?"
description: "Which is more popular in search, Betadine or Vicks? Compare estimated monthly branded-search demand and Share of Search inside the Nasal spray brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/betadine-vs-vicks"
publisher: "Brandwave"
---

# Betadine vs Vicks: Which is searched more?

Which is more popular in search, Betadine or Vicks? Compare estimated monthly branded-search demand and Share of Search inside the Nasal spray brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Betadine and Vicks
- **Competitive set**: Nasal spray brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Betadine Share of Search**: 25.4%
- **Vicks Share of Search**: 45%

## Which is more popular in search, Betadine or Vicks?

- In September 2026, Vicks had more branded searches than Betadine among nasal spray brands worldwide. Vicks was estimated to have 1.2M branded searches compared to Betadine’s 673K, and held a 45% Share of Search versus Betadine’s 25.4%.
- Vicks was ahead of Betadine in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Betadine’s estimated Share of Search among nasal spray brands worldwide moved from 22.8% to 25.4%, and its estimated monthly branded searches held steady at 673K.
- Across the 12 months ending September 2026, Vicks’ estimated Share of Search among nasal spray brands worldwide moved from 49.4% to 45%, and its estimated monthly branded searches moved from 1.5M to 1.2M.

## How did search popularity change for nasal spray brands worldwide in September 2026?

- In September 2026, Vicks gained estimated Share of Search among nasal spray brands worldwide, from 41.9% to 45%.
- In September 2026, Betadine lost estimated Share of Search among nasal spray brands worldwide, from 29.2% to 25.4%.

## Month by month

| Month | Betadine estimated searches | Betadine Share of Search | Betadine rank | Vicks estimated searches | Vicks Share of Search | Vicks rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 673K | 22.8% | 2 | 1.5M | 49.4% | 1 |
| Nov 2025 | 673K | 24.6% | 2 | 1.3M | 46.3% | 1 |
| Dec 2025 | 673K | 21.6% | 2 | 1.5M | 48.4% | 1 |
| Jan 2026 | 673K | 21.4% | 2 | 1.5M | 47.9% | 1 |
| Feb 2026 | 550K | 20.5% | 2 | 1.2M | 45.3% | 1 |
| Mar 2026 | 673K | 24.7% | 2 | 1.1M | 41% | 1 |
| Apr 2026 | 673K | 28.5% | 2 | 904K | 38.2% | 1 |
| May 2026 | 673K | 29.7% | 2 | 884K | 39% | 1 |
| Jun 2026 | 673K | 30.7% | 2 | 897K | 40.9% | 1 |
| Jul 2026 | 673K | 30.6% | 2 | 896K | 40.8% | 1 |
| Aug 2026 | 673K | 29.2% | 2 | 967K | 41.9% | 1 |
| Sep 2026 | 673K | 25.4% | 2 | 1.2M | 45% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Betadine’s and Vicks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Betadine**: Measured on the search term “betadine”.
- **Vicks**: Measured on the search terms “vicks”, “vicks cough”, “vicks humidifier”, “vicks inhaler” and “vicks vaporub”, summed into one figure.

- [Betadine profile](/demand/global-en/brands/betadine)
- [Vicks profile](/demand/global-en/brands/vicks)
- [All nasal spray brands worldwide](/demand/global-en/categories/nasal-spray-brands): The set both shares are measured inside, 8 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Betadine or Vicks?

In September 2026, Vicks had more branded searches than Betadine among nasal spray brands worldwide. Vicks was estimated to have 1.2M branded searches compared to Betadine’s 673K, and held a 45% Share of Search versus Betadine’s 25.4%.

## Cite this page

Brandwave. "Betadine vs Vicks: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/betadine-vs-vicks

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/betadine-vs-vicks. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.