---
title: "Bestway vs Little Tikes: Which is searched more?"
description: "Which is more popular in search, Bestway or Little Tikes? Compare estimated monthly branded-search demand and Share of Search inside the Kids play equipment brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/bestway-vs-little-tikes"
publisher: "Brandwave"
---

# Bestway vs Little Tikes: Which is searched more?

Which is more popular in search, Bestway or Little Tikes? Compare estimated monthly branded-search demand and Share of Search inside the Kids play equipment brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bestway and Little Tikes
- **Competitive set**: Kids play equipment brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Bestway Share of Search**: 28.1%
- **Little Tikes Share of Search**: 28.1%

## Which is more popular in search, Bestway or Little Tikes?

- In September 2026, Bestway and Little Tikes were level on Share of Search among kids play equipment brands worldwide, with an estimated 165K branded searches each, at 28.1% estimated Share of Search each.
- The lead changed hands once in the 12 months ending September 2026: Bestway took it in December 2025.
- Across the 12 months ending September 2026, Bestway’s estimated Share of Search among kids play equipment brands worldwide moved from 27.4% to 28.1%, and its estimated monthly branded searches moved from 135K to 165K.
- Across the 12 months ending September 2026, Little Tikes’ estimated Share of Search among kids play equipment brands worldwide moved from 27.4% to 28.1%, and its estimated monthly branded searches moved from 135K to 165K.

## How did search popularity change for kids play equipment brands worldwide in September 2026?

- In September 2026, Little Tikes overtook Intex to rank 2nd among kids play equipment brands worldwide, with 28.1% estimated Share of Search.
- In September 2026, Bestway lost estimated Share of Search among kids play equipment brands worldwide, from 32.2% to 28.1%.

## Month by month

| Month | Bestway estimated searches | Bestway Share of Search | Bestway rank | Little Tikes estimated searches | Little Tikes Share of Search | Little Tikes rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 135K | 27.4% | 1 | 135K | 27.4% | 2 |
| Nov 2025 | 135K | 25.2% | 2 | 165K | 30.8% | 1 |
| Dec 2025 | 201K | 34.7% | 1 | 165K | 28.5% | 2 |
| Jan 2026 | 165K | 33.7% | 1 | 110K | 22.5% | 3 |
| Feb 2026 | 135K | 29.3% | 1 | 110K | 23.9% | 3 |
| Mar 2026 | 165K | 27.6% | 1 | 135K | 22.6% | 3 |
| Apr 2026 | 165K | 23.6% | 2 | 135K | 19.3% | 3 |
| May 2026 | 301K | 29.3% | 2 | 165K | 16% | 3 |
| Jun 2026 | 450K | 34.8% | 2 | 135K | 10.4% | 3 |
| Jul 2026 | 368K | 36.3% | 1 | 135K | 13.3% | 3 |
| Aug 2026 | 246K | 32.2% | 1 | 135K | 17.6% | 3 |
| Sep 2026 | 165K | 28.1% | 1 | 165K | 28.1% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Bestway’s and Little Tikes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bestway**: Measured on the search term “bestway”.
- **Little Tikes**: Measured on the search term “little tikes”.

- [Bestway profile](/demand/global-en/brands/bestway)
- [Little Tikes profile](/demand/global-en/brands/little-tikes)
- [All kids play equipment brands worldwide](/demand/global-en/categories/kids-play-equipment-brands): The set both shares are measured inside, 8 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Bestway or Little Tikes?

In September 2026, Bestway and Little Tikes were level on Share of Search among kids play equipment brands worldwide, with an estimated 165K branded searches each, at 28.1% estimated Share of Search each.

## Cite this page

Brandwave. "Bestway vs Little Tikes: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/bestway-vs-little-tikes

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bestway-vs-little-tikes. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.