--- title: "Bestway vs Latham Pools: Which is searched more?" description: "Is Bestway or Latham Pools more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Swimming pool brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/bestway-vs-latham-pools" publisher: "Brandwave" --- # Bestway vs Latham Pools: Which is searched more? Is Bestway or Latham Pools more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Swimming pool brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bestway and Latham Pools - **Competitive set**: Swimming pool brands - **Market**: Global - **Month measured**: Sep 2026 - **Bestway Share of Search**: 28.9% - **Latham Pools Share of Search**: 2.1% ## Is Bestway or Latham Pools more popular in search? - In September 2026, Bestway had more branded searches than Latham Pools among swimming pool brands worldwide. Bestway had about 165,000 branded searches, while Latham Pools had 12,100. Bestway made up 28.9% of all swimming pool brand searches we track, and Latham Pools accounted for 2.1%. - Bestway was ahead of Latham Pools in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bestway’s share of searches among swimming pool brands worldwide moved from 24% to 28.9%, and its estimated monthly branded searches moved from 135K to 165K. - Across the 12 months ending September 2026, Latham Pools’ share of searches among swimming pool brands worldwide moved from 1.4% to 2.1%, and its estimated monthly branded searches moved from 8.1K to 12.1K. ## Top swimming pool brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Latham Pools was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Bestway was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Latham Pools was listed before Bestway in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Intex | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Latham Pools | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Thursday Pools | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Doughboy | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Bestway | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Coleman | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Lay-Z-Spa | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Summer Waves | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about swimming pool brands - Asked ChatGPT "Which swimming pool brand should I buy?": 1. Intex, 2. Bestway, 3. Doughboy, 4. Latham Pools - Asked ChatGPT "What are the best swimming pool brands?": 1. Latham Pools, 2. Thursday Pools, 3. Doughboy, 4. Intex, 5. Bestway - Asked ChatGPT "What's the best swimming pool brand for backyard use?": 1. Latham Pools, 2. Thursday Pools, 3. Intex - Searched Google, AI Overview "above ground pool": 1. Intex - Searched Google, AI Overview "swimming pool for home": 1. Intex, 2. Coleman Not named in any answer: Lay-Z-Spa and Summer Waves. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for swimming pool brands worldwide in September 2026? - In September 2026, Coleman overtook Bestway to become the leader among swimming pool brands worldwide, with 35.2% of the searches. - In September 2026, Bestway gained share of searches among swimming pool brands worldwide, from 26.3% to 28.9%. - In September 2026, Latham Pools rose from 6th to 5th among swimming pool brands worldwide. ## Month by month | Month | Bestway estimated searches | Bestway Share of Search | Bestway rank | Latham Pools estimated searches | Latham Pools Share of Search | Latham Pools rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 135K | 24% | 2 | 8.1K | 1.4% | 5 | | Nov 2025 | 135K | 24.5% | 2 | 5.4K | 0.98% | 5 | | Dec 2025 | 201K | 32.7% | 2 | 5.4K | 0.88% | 5 | | Jan 2026 | 165K | 27.8% | 2 | 8.1K | 1.4% | 5 | | Feb 2026 | 135K | 26.1% | 2 | 12.1K | 2.3% | 5 | | Mar 2026 | 165K | 23.5% | 2 | 40.5K | 5.8% | 5 | | Apr 2026 | 165K | 19.5% | 3 | 60.5K | 7.2% | 5 | | May 2026 | 301K | 22.6% | 2 | 74K | 5.5% | 5 | | Jun 2026 | 450K | 26.9% | 2 | 33.1K | 2% | 6 | | Jul 2026 | 368K | 26.7% | 1 | 49.5K | 3.6% | 6 | | Aug 2026 | 246K | 26.3% | 1 | 22.2K | 2.4% | 6 | | Sep 2026 | 165K | 28.9% | 2 | 12.1K | 2.1% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Bestway’s and Latham Pools’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bestway**: Measured on the search term “bestway”. - **Latham Pools**: Measured on the search term “latham pools”. - [Bestway profile](/demand/global-en/brands/bestway) - [Latham Pools profile](/demand/global-en/brands/latham-pools) - [All swimming pool brands worldwide](/demand/global-en/categories/swimming-pool-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bestway or Latham Pools more popular in search? In September 2026, Bestway had more branded searches than Latham Pools among swimming pool brands worldwide. Bestway had about 165,000 branded searches, while Latham Pools had 12,100. Bestway made up 28.9% of all swimming pool brand searches we track, and Latham Pools accounted for 2.1%. ## Cite this page Brandwave. "Bestway vs Latham Pools: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/bestway-vs-latham-pools This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bestway-vs-latham-pools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.