--- title: "Bestway vs KidKraft: Which is searched more?" description: "Is Bestway or KidKraft more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kids play equipment brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/bestway-vs-kidkraft" publisher: "Brandwave" --- # Bestway vs KidKraft: Which is searched more? Is Bestway or KidKraft more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kids play equipment brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bestway and KidKraft - **Competitive set**: Kids play equipment brands - **Market**: Global - **Month measured**: Sep 2026 - **Bestway Share of Search**: 25.5% - **KidKraft Share of Search**: 2.8% ## Is Bestway or KidKraft more popular in search? - In September 2026, Bestway had more branded searches than KidKraft among kids play equipment brands worldwide. Bestway had about 165,000 branded searches, while KidKraft had 18,100. Bestway made up 25.5% of all kids play equipment brand searches we track, and KidKraft accounted for 2.8%. - Bestway was ahead of KidKraft in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bestway’s share of searches among kids play equipment brands worldwide moved from 24.2% to 25.5%, and its estimated monthly branded searches moved from 135K to 165K. - Across the 12 months ending September 2026, KidKraft’s share of searches among kids play equipment brands worldwide moved from 4.9% to 2.8%, and its estimated monthly branded searches moved from 27.1K to 18.1K. ## Top kids play equipment brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, KidKraft was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Bestway did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Backyard Discovery | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Gorilla Playsets | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Lifetime | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | KidKraft | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Step2 | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Bestway | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Little Tikes | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Intex | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Keter | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Plum | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Gonge | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | TP Toys | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about kids play equipment brands - Asked ChatGPT "Which kids play equipment brand should I buy?": 1. Backyard Discovery, 2. Gorilla Playsets, 3. Lifetime, 4. Step2 - Asked ChatGPT "What are the best kids play equipment brands?": 1. Backyard Discovery, 2. Gorilla Playsets, 3. Lifetime, 4. KidKraft, 5. Step2 - Asked ChatGPT "What's the best kids play equipment brand for a backyard?": 1. Backyard Discovery, 2. Gorilla Playsets, 3. Lifetime, 4. Step2 - Searched Google, AI Overview "backyard play equipment": 1. Backyard Discovery, 2. KidKraft, 3. Gorilla Playsets, 4. Lifetime - Searched Google, AI Overview "best play equipment": 1. KidKraft, 2. Backyard Discovery Not named in any answer: Bestway, Little Tikes, Intex, Keter, Plum, Gonge and TP Toys. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for kids play equipment brands worldwide in September 2026? - In September 2026, KidKraft gained share of searches among kids play equipment brands worldwide, from 2.2% to 2.8%. - In September 2026, Bestway lost share of searches among kids play equipment brands worldwide, from 29.4% to 25.5%. ## Month by month | Month | Bestway estimated searches | Bestway Share of Search | Bestway rank | KidKraft estimated searches | KidKraft Share of Search | KidKraft rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 135K | 24.2% | 1 | 27.1K | 4.9% | 6 | | Nov 2025 | 135K | 21.6% | 2 | 40.5K | 6.5% | 6 | | Dec 2025 | 201K | 30.6% | 1 | 40.5K | 6.2% | 5 | | Jan 2026 | 165K | 30.3% | 1 | 22.2K | 4.1% | 6 | | Feb 2026 | 135K | 25.7% | 1 | 18.1K | 3.4% | 7 | | Mar 2026 | 165K | 22.3% | 1 | 33.1K | 4.5% | 7 | | Apr 2026 | 165K | 19.6% | 2 | 33.1K | 3.9% | 7 | | May 2026 | 301K | 25.7% | 2 | 27.1K | 2.3% | 8 | | Jun 2026 | 450K | 32.2% | 2 | 22.2K | 1.6% | 7 | | Jul 2026 | 368K | 33.6% | 1 | 22.2K | 2% | 7 | | Aug 2026 | 246K | 29.4% | 1 | 18.1K | 2.2% | 7 | | Sep 2026 | 165K | 25.5% | 1 | 18.1K | 2.8% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Bestway’s and KidKraft’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bestway**: Measured on the search term “bestway”. - **KidKraft**: Measured on the search terms “kid kraft” and “kidkraft”, summed into one figure. - [Bestway profile](/demand/global-en/brands/bestway) - [KidKraft profile](/demand/global-en/brands/kidkraft) - [All kids play equipment brands worldwide](/demand/global-en/categories/kids-play-equipment-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bestway or KidKraft more popular in search? In September 2026, Bestway had more branded searches than KidKraft among kids play equipment brands worldwide. Bestway had about 165,000 branded searches, while KidKraft had 18,100. Bestway made up 25.5% of all kids play equipment brand searches we track, and KidKraft accounted for 2.8%. ## Cite this page Brandwave. "Bestway vs KidKraft: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/bestway-vs-kidkraft This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bestway-vs-kidkraft. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.