--- title: "Best Friends by Sheri vs KONG: Which is more popular by branded search?" description: "Which is more popular in search, Best Friends by Sheri or KONG? Compare estimated monthly branded-search demand and Share of Search inside the Pet bed brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/best-friends-by-sheri-vs-kong" publisher: "Brandwave" --- # Best Friends by Sheri vs KONG: Which is more popular by branded search? Which is more popular in search, Best Friends by Sheri or KONG? Compare estimated monthly branded-search demand and Share of Search inside the Pet bed brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Best Friends by Sheri and KONG - **Competitive set**: Pet bed brands - **Market**: Global - **Month measured**: Aug 2026 - **Best Friends by Sheri Share of Search**: 0.64% - **KONG Share of Search**: 70.4% ## Which is more popular in search, Best Friends by Sheri or KONG? - In August 2026, KONG had more branded searches than Best Friends by Sheri among pet bed brands worldwide. KONG was estimated to have 78.6K branded searches compared to Best Friends by Sheri’s 720, and held a 70.4% Share of Search versus Best Friends by Sheri’s 0.64%. - KONG was ahead of Best Friends by Sheri in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Best Friends by Sheri’s estimated Share of Search among pet bed brands worldwide moved from 0.89% to 0.64%, and its estimated monthly branded searches moved from 1K to 720. - Across the 11 months ending August 2026, KONG’s estimated Share of Search among pet bed brands worldwide moved from 70.2% to 70.4%, and its estimated monthly branded searches held steady at 78.6K. ## How did search popularity change for pet bed brands worldwide in August 2026? - In August 2026, KONG gained estimated Share of Search among pet bed brands worldwide, from 69.4% to 70.4%. - Estimated monthly branded searches for Best Friends by Sheri worldwide fell 28% over 11 measured months, from 1K to 720 in August 2026. ## Month by month | Month | Best Friends by Sheri estimated searches | Best Friends by Sheri Share of Search | Best Friends by Sheri rank | KONG estimated searches | KONG Share of Search | KONG rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1K | 0.89% | 5 | 78.6K | 70.2% | 1 | | Nov 2025 | 1K | 0.68% | 5 | 109K | 73.5% | 1 | | Dec 2025 | 1.3K | 0.76% | 5 | 132K | 77.4% | 1 | | Jan 2026 | 1.3K | 0.91% | 5 | 109K | 75.9% | 1 | | Feb 2026 | 880 | 0.76% | 5 | 88.8K | 76.5% | 1 | | Mar 2026 | 880 | 0.72% | 5 | 92.1K | 75.4% | 1 | | Apr 2026 | 880 | 0.84% | 5 | 75.3K | 72.1% | 1 | | May 2026 | 880 | 0.93% | 5 | 64.3K | 68.2% | 1 | | Jun 2026 | 720 | 0.76% | 5 | 64.3K | 68.3% | 1 | | Jul 2026 | 720 | 0.74% | 5 | 67.6K | 69.4% | 1 | | Aug 2026 | 720 | 0.64% | 5 | 78.6K | 70.4% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Best Friends by Sheri’s and KONG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Best Friends by Sheri**: Measured on the search term “best friends by sheri”. - **KONG**: Measured on the search terms “kong dog toy” and “kong toys”, summed into one figure. - [Best Friends by Sheri profile](/demand/global-en/brands/best-friends-by-sheri) - [KONG profile](/demand/global-en/brands/kong) - [All pet bed brands worldwide](/demand/global-en/categories/pet-bed-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Best Friends by Sheri or KONG? In August 2026, KONG had more branded searches than Best Friends by Sheri among pet bed brands worldwide. KONG was estimated to have 78.6K branded searches compared to Best Friends by Sheri’s 720, and held a 70.4% Share of Search versus Best Friends by Sheri’s 0.64%. ## Cite this page Brandwave. "Best Friends by Sheri vs KONG: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/best-friends-by-sheri-vs-kong This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/best-friends-by-sheri-vs-kong. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.