---
title: "Bertolli vs Lupi: Which is searched more?"
description: "Which is more popular in search, Bertolli or Lupi? Compare estimated monthly branded-search demand and Share of Search inside the Cooking oil brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/bertolli-vs-lupi"
publisher: "Brandwave"
---

# Bertolli vs Lupi: Which is searched more?

Which is more popular in search, Bertolli or Lupi? Compare estimated monthly branded-search demand and Share of Search inside the Cooking oil brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bertolli and Lupi
- **Competitive set**: Cooking oil brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Bertolli Share of Search**: 2.8%
- **Lupi Share of Search**: 87.7%

## Which is more popular in search, Bertolli or Lupi?

- In September 2026, Lupi had more branded searches than Bertolli among cooking oil brands worldwide. Lupi was estimated to have 40.5K branded searches compared to Bertolli’s 1.3K, and held an 87.7% Share of Search versus Bertolli’s 2.8%.
- Lupi was ahead of Bertolli in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bertolli’s estimated Share of Search among cooking oil brands worldwide moved from 2.9% to 2.8%, and its estimated monthly branded searches moved from 1.6K to 1.3K.
- Across the 12 months ending September 2026, Lupi’s estimated Share of Search among cooking oil brands worldwide moved from 89.2% to 87.7%, and its estimated monthly branded searches moved from 49.5K to 40.5K.

## How did search popularity change for cooking oil brands worldwide in September 2026?

- Estimated monthly branded searches for Bertolli worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.
- Estimated monthly branded searches for Lupi worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.

## Month by month

| Month | Bertolli estimated searches | Bertolli Share of Search | Bertolli rank | Lupi estimated searches | Lupi Share of Search | Lupi rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.6K | 2.9% | 3 | 49.5K | 89.2% | 1 |
| Nov 2025 | 1.9K | 3.4% | 3 | 49.5K | 88.7% | 1 |
| Dec 2025 | 1.9K | 1.9% | 3 | 90.5K | 90% | 1 |
| Jan 2026 | 1.6K | 1.9% | 3 | 74K | 90% | 1 |
| Feb 2026 | 1.6K | 3.4% | 3 | 40.5K | 87.1% | 1 |
| Mar 2026 | 1.6K | 3.4% | 3 | 40.5K | 85.3% | 1 |
| Apr 2026 | 1.6K | 3.4% | 3 | 40.5K | 85.3% | 1 |
| May 2026 | 1.3K | 2.8% | 3 | 40.5K | 85.8% | 1 |
| Jun 2026 | 1K | 2.2% | 3 | 40.5K | 88.2% | 1 |
| Jul 2026 | 1.3K | 2.8% | 3 | 40.5K | 87.7% | 1 |
| Aug 2026 | 1.3K | 2.8% | 3 | 40.5K | 87.7% | 1 |
| Sep 2026 | 1.3K | 2.8% | 3 | 40.5K | 87.7% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Bertolli’s and Lupi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bertolli**: Measured on the search term “bertolli oil”.
- **Lupi**: Measured on the search term “lupi”.

- [Bertolli profile](/demand/global-en/brands/bertolli)
- [Lupi profile](/demand/global-en/brands/lupi)
- [All cooking oil brands worldwide](/demand/global-en/categories/cooking-oil-brands): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Bertolli or Lupi?

In September 2026, Lupi had more branded searches than Bertolli among cooking oil brands worldwide. Lupi was estimated to have 40.5K branded searches compared to Bertolli’s 1.3K, and held an 87.7% Share of Search versus Bertolli’s 2.8%.

## Cite this page

Brandwave. "Bertolli vs Lupi: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/bertolli-vs-lupi

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bertolli-vs-lupi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.