---
title: "Bertolli vs Filippo Berio: Which is searched more?"
description: "Which is more popular in search, Bertolli or Filippo Berio? Compare estimated monthly branded-search demand and Share of Search inside the Olive oil brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/bertolli-vs-filippo-berio"
publisher: "Brandwave"
---

# Bertolli vs Filippo Berio: Which is searched more?

Which is more popular in search, Bertolli or Filippo Berio? Compare estimated monthly branded-search demand and Share of Search inside the Olive oil brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bertolli and Filippo Berio
- **Competitive set**: Olive oil brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Bertolli Share of Search**: 4.5%
- **Filippo Berio Share of Search**: 42%

## Which is more popular in search, Bertolli or Filippo Berio?

- In August 2026, Filippo Berio had more branded searches than Bertolli among olive oil brands worldwide. Filippo Berio was estimated to have 12.1K branded searches compared to Bertolli’s 1.3K, and held a 42% Share of Search versus Bertolli’s 4.5%.
- Filippo Berio was ahead of Bertolli in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bertolli’s estimated Share of Search among olive oil brands worldwide moved from 5.6% to 4.5%, and its estimated monthly branded searches moved from 1.6K to 1.3K.
- Across the 11 months ending August 2026, Filippo Berio’s estimated Share of Search among olive oil brands worldwide moved from 42.3% to 42%, and its estimated monthly branded searches held steady at 12.1K.

## How did search popularity change for olive oil brands worldwide in August 2026?

- In August 2026, Filippo Berio lost estimated Share of Search among olive oil brands worldwide, from 42.8% to 42%.
- Estimated monthly branded searches for Bertolli worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.

## Month by month

| Month | Bertolli estimated searches | Bertolli Share of Search | Bertolli rank | Filippo Berio estimated searches | Filippo Berio Share of Search | Filippo Berio rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.6K | 5.6% | 5 | 12.1K | 42.3% | 1 |
| Nov 2025 | 1.9K | 6.6% | 5 | 12.1K | 41.9% | 1 |
| Dec 2025 | 1.9K | 5.4% | 5 | 14.8K | 41.9% | 1 |
| Jan 2026 | 1.6K | 4.8% | 5 | 14.8K | 44.2% | 1 |
| Feb 2026 | 1.6K | 5.6% | 5 | 12.1K | 42.3% | 1 |
| Mar 2026 | 1.6K | 5.3% | 5 | 12.1K | 40.2% | 1 |
| Apr 2026 | 1.6K | 4.4% | 5 | 18.1K | 50.1% | 1 |
| May 2026 | 1.3K | 4.4% | 5 | 12.1K | 40.6% | 1 |
| Jun 2026 | 1K | 3.6% | 5 | 12.1K | 43.2% | 1 |
| Jul 2026 | 1.3K | 4.6% | 5 | 12.1K | 42.8% | 1 |
| Aug 2026 | 1.3K | 4.5% | 5 | 12.1K | 42% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Bertolli’s and Filippo Berio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bertolli**: Measured on the search term “bertolli oil”.
- **Filippo Berio**: Measured on the search term “filippo berio”.

- [Bertolli profile](/demand/global-en/brands/bertolli)
- [Filippo Berio profile](/demand/global-en/brands/filippo-berio)
- [All olive oil brands worldwide](/demand/global-en/categories/olive-oil-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Bertolli or Filippo Berio?

In August 2026, Filippo Berio had more branded searches than Bertolli among olive oil brands worldwide. Filippo Berio was estimated to have 12.1K branded searches compared to Bertolli’s 1.3K, and held a 42% Share of Search versus Bertolli’s 4.5%.

## Cite this page

Brandwave. "Bertolli vs Filippo Berio: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/bertolli-vs-filippo-berio

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bertolli-vs-filippo-berio. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.