---
title: "Berkley vs Rapala: Which is more popular by branded search?"
description: "Which is more popular in search, Berkley or Rapala? Compare estimated monthly branded-search demand and Share of Search inside the Fishing lures set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/berkley-fishing-vs-rapala"
publisher: "Brandwave"
---

# Berkley vs Rapala: Which is more popular by branded search?

Which is more popular in search, Berkley or Rapala? Compare estimated monthly branded-search demand and Share of Search inside the Fishing lures set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Berkley and Rapala
- **Competitive set**: Fishing lures
- **Market**: Global
- **Month measured**: Aug 2026
- **Berkley Share of Search**: 9.5%
- **Rapala Share of Search**: 71.2%

## Which is more popular in search, Berkley or Rapala?

- In August 2026, Rapala had more branded searches than Berkley among fishing lures worldwide. Rapala was estimated to have 74K branded searches compared to Berkley’s 9.9K, and held a 71.2% Share of Search versus Berkley’s 9.5%.
- Rapala was ahead of Berkley in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Berkley’s estimated Share of Search among fishing lures worldwide moved from 7.7% to 9.5%, and its estimated monthly branded searches moved from 6.6K to 9.9K.
- Across the 11 months ending August 2026, Rapala’s estimated Share of Search among fishing lures worldwide moved from 70.2% to 71.2%, and its estimated monthly branded searches moved from 60.5K to 74K.

## How did search popularity change for fishing lures worldwide in August 2026?

- In August 2026, Rapala gained estimated Share of Search among fishing lures worldwide, from 69.7% to 71.2%.
- In August 2026, Berkley lost estimated Share of Search among fishing lures worldwide, from 11.4% to 9.5%.

## Month by month

| Month | Berkley estimated searches | Berkley Share of Search | Berkley rank | Rapala estimated searches | Rapala Share of Search | Rapala rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 6.6K | 7.7% | 3 | 60.5K | 70.2% | 1 |
| Nov 2025 | 6.6K | 8.1% | 2 | 60.5K | 74% | 1 |
| Dec 2025 | 6.6K | 8% | 2 | 60.5K | 73.7% | 1 |
| Jan 2026 | 6.6K | 9% | 3 | 49.5K | 67.6% | 1 |
| Feb 2026 | 6.6K | 8.9% | 3 | 49.5K | 67% | 1 |
| Mar 2026 | 14.8K | 14.5% | 2 | 60.5K | 59.3% | 1 |
| Apr 2026 | 12.1K | 12.8% | 2 | 60.5K | 63.8% | 1 |
| May 2026 | 18.1K | 15.8% | 2 | 74K | 64.7% | 1 |
| Jun 2026 | 18.1K | 15.7% | 2 | 74K | 64.3% | 1 |
| Jul 2026 | 12.1K | 11.4% | 2 | 74K | 69.7% | 1 |
| Aug 2026 | 9.9K | 9.5% | 2 | 74K | 71.2% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Berkley’s and Rapala’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Berkley**: Measured on the search term “berkley fishing”.
- **Rapala**: Measured on the search term “rapala”.

- [Berkley profile](/demand/global-en/brands/berkley-fishing)
- [Rapala profile](/demand/global-en/brands/rapala)
- [All fishing lures worldwide](/demand/global-en/categories/fishing-lures): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Berkley or Rapala?

In August 2026, Rapala had more branded searches than Berkley among fishing lures worldwide. Rapala was estimated to have 74K branded searches compared to Berkley’s 9.9K, and held a 71.2% Share of Search versus Berkley’s 9.5%.

## Cite this page

Brandwave. "Berkley vs Rapala: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/berkley-fishing-vs-rapala

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/berkley-fishing-vs-rapala. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.