---
title: "Berkley vs Mepps: Which is more popular by branded search?"
description: "Which is more popular in search, Berkley or Mepps? Compare estimated monthly branded-search demand and Share of Search inside the Fishing lures set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/berkley-fishing-vs-mepps"
publisher: "Brandwave"
---

# Berkley vs Mepps: Which is more popular by branded search?

Which is more popular in search, Berkley or Mepps? Compare estimated monthly branded-search demand and Share of Search inside the Fishing lures set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Berkley and Mepps
- **Competitive set**: Fishing lures
- **Market**: Global
- **Month measured**: Aug 2026
- **Berkley Share of Search**: 9.5%
- **Mepps Share of Search**: 3.5%

## Which is more popular in search, Berkley or Mepps?

- In August 2026, Berkley had more branded searches than Mepps among fishing lures worldwide. Berkley was estimated to have 9.9K branded searches compared to Mepps’ 3.6K, and held a 9.5% Share of Search versus Mepps’ 3.5%.
- Berkley was ahead of Mepps in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Berkley’s estimated Share of Search among fishing lures worldwide moved from 7.7% to 9.5%, and its estimated monthly branded searches moved from 6.6K to 9.9K.
- Across the 11 months ending August 2026, Mepps’ estimated Share of Search among fishing lures worldwide moved from 2.2% to 3.5%, and its estimated monthly branded searches moved from 1.9K to 3.6K.

## How did search popularity change for fishing lures worldwide in August 2026?

- In August 2026, Berkley lost estimated Share of Search among fishing lures worldwide, from 11.4% to 9.5%.
- In August 2026, Mepps lost estimated Share of Search among fishing lures worldwide, from 4.1% to 3.5%.

## Month by month

| Month | Berkley estimated searches | Berkley Share of Search | Berkley rank | Mepps estimated searches | Mepps Share of Search | Mepps rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 6.6K | 7.7% | 3 | 1.9K | 2.2% | 6 |
| Nov 2025 | 6.6K | 8.1% | 2 | 1.6K | 2% | 6 |
| Dec 2025 | 6.6K | 8% | 2 | 1.9K | 2.3% | 6 |
| Jan 2026 | 6.6K | 9% | 3 | 1.9K | 2.6% | 6 |
| Feb 2026 | 6.6K | 8.9% | 3 | 1.9K | 2.6% | 6 |
| Mar 2026 | 14.8K | 14.5% | 2 | 2.9K | 2.8% | 6 |
| Apr 2026 | 12.1K | 12.8% | 2 | 3.6K | 3.8% | 4 |
| May 2026 | 18.1K | 15.8% | 2 | 3.6K | 3.1% | 4 |
| Jun 2026 | 18.1K | 15.7% | 2 | 4.4K | 3.8% | 4 |
| Jul 2026 | 12.1K | 11.4% | 2 | 4.4K | 4.1% | 4 |
| Aug 2026 | 9.9K | 9.5% | 2 | 3.6K | 3.5% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Berkley’s and Mepps’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Berkley**: Measured on the search term “berkley fishing”.
- **Mepps**: Measured on the search term “mepps lures”.

- [Berkley profile](/demand/global-en/brands/berkley-fishing)
- [Mepps profile](/demand/global-en/brands/mepps)
- [All fishing lures worldwide](/demand/global-en/categories/fishing-lures): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Berkley or Mepps?

In August 2026, Berkley had more branded searches than Mepps among fishing lures worldwide. Berkley was estimated to have 9.9K branded searches compared to Mepps’ 3.6K, and held a 9.5% Share of Search versus Mepps’ 3.5%.

## Cite this page

Brandwave. "Berkley vs Mepps: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/berkley-fishing-vs-mepps

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/berkley-fishing-vs-mepps. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.