---
title: "Bentgo vs JanSport: Which is searched more?"
description: "Is Bentgo or JanSport more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lunch bag brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/bentgo-vs-jansport"
publisher: "Brandwave"
---

# Bentgo vs JanSport: Which is searched more?

Is Bentgo or JanSport more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lunch bag brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bentgo and JanSport
- **Competitive set**: Lunch bag brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Bentgo Share of Search**: 6%
- **JanSport Share of Search**: 20%

## Is Bentgo or JanSport more popular in search?

- In September 2026, JanSport had more branded searches than Bentgo among lunch bag brands worldwide. JanSport had about 201,000 branded searches, while Bentgo had 60,500. JanSport made up 20% of all lunch bag brand searches we track, and Bentgo accounted for 6%.
- JanSport was ahead of Bentgo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bentgo’s share of searches among lunch bag brands worldwide moved from 2.7% to 6%, and its estimated monthly branded searches moved from 27.1K to 60.5K.
- Across the 12 months ending September 2026, JanSport’s share of searches among lunch bag brands worldwide moved from 16.7% to 20%, and its estimated monthly branded searches moved from 165K to 201K.

## How did search popularity change for lunch bag brands worldwide in September 2026?

- In September 2026, JanSport lost share of searches among lunch bag brands worldwide, from 35.6% to 20%.
- Bentgo’s share of searches among lunch bag brands worldwide has gained ground for 3 months in a row, from 3.9% to 6% in September 2026.

## Month by month

| Month | Bentgo estimated searches | Bentgo Share of Search | Bentgo rank | JanSport estimated searches | JanSport Share of Search | JanSport rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 27.1K | 2.7% | 5 | 165K | 16.7% | 2 |
| Nov 2025 | 27.1K | 2.3% | 5 | 165K | 14% | 3 |
| Dec 2025 | 27.1K | 2.3% | 5 | 165K | 13.7% | 3 |
| Jan 2026 | 40.5K | 3.6% | 5 | 246K | 21.8% | 2 |
| Feb 2026 | 33.1K | 3.4% | 5 | 246K | 25.3% | 2 |
| Mar 2026 | 33.1K | 3.5% | 5 | 201K | 21.5% | 2 |
| Apr 2026 | 27.1K | 3.1% | 5 | 165K | 18.9% | 2 |
| May 2026 | 27.1K | 2.9% | 5 | 201K | 21.7% | 2 |
| Jun 2026 | 40.5K | 3.9% | 5 | 246K | 23.9% | 2 |
| Jul 2026 | 74K | 4.8% | 5 | 550K | 35.9% | 2 |
| Aug 2026 | 110K | 5.8% | 5 | 673K | 35.6% | 2 |
| Sep 2026 | 60.5K | 6% | 5 | 201K | 20% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Bentgo’s and JanSport’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bentgo**: Measured on the search term “bentgo”.
- **JanSport**: Measured on the search term “jansport”.

- [Bentgo profile](/demand/global-en/brands/bentgo)
- [JanSport profile](/demand/global-en/brands/jansport)
- [All lunch bag brands worldwide](/demand/global-en/categories/lunch-bag-brands): The set both shares are measured inside, 8 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Bentgo or JanSport more popular in search?

In September 2026, JanSport had more branded searches than Bentgo among lunch bag brands worldwide. JanSport had about 201,000 branded searches, while Bentgo had 60,500. JanSport made up 20% of all lunch bag brand searches we track, and Bentgo accounted for 6%.

## Cite this page

Brandwave. "Bentgo vs JanSport: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/bentgo-vs-jansport

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bentgo-vs-jansport. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.