--- title: "Bennington vs Yellowfin: Which is searched more?" description: "Is Bennington or Yellowfin more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Boat brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/bennington-marine-vs-yellowfin-boats" publisher: "Brandwave" --- # Bennington vs Yellowfin: Which is searched more? Is Bennington or Yellowfin more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Boat brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bennington and Yellowfin - **Competitive set**: Boat brands - **Market**: Global - **Month measured**: Sep 2026 - **Bennington Share of Search**: 4.5% - **Yellowfin Share of Search**: 3% ## Is Bennington or Yellowfin more popular in search? - In September 2026, Bennington had more branded searches than Yellowfin among boat brands worldwide. Bennington had about 9,900 branded searches, while Yellowfin had 6,600. Bennington made up 4.5% of all boat brand searches we track, and Yellowfin accounted for 3%. - The lead changed hands 4 times in the 12 months ending September 2026: Yellowfin took it in November 2025, Bennington took it in January 2026, Yellowfin took it in March 2026, Bennington took it in April 2026. - Across the 12 months ending September 2026, Bennington’s share of searches among boat brands worldwide moved from 5.3% to 4.5%, and its estimated monthly branded searches held steady at 9.9K. - Across the 12 months ending September 2026, Yellowfin’s share of searches among boat brands worldwide moved from 3.6% to 3%, and its estimated monthly branded searches held steady at 6.6K. ## Top boat brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Bennington was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Yellowfin was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Yellowfin was listed before Bennington in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Boston Whaler | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Grady-White | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Bennington | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Yellowfin | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Robalo | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Sea Ray | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Barletta | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Malibu | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | MasterCraft | 9th | 1 of 3 | 1 of 2 | 2 of 5 | | Nautique | 10th | 1 of 3 | 1 of 2 | 2 of 5 | | Bayliner | 11th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about boat brands - Asked ChatGPT "Which boat brand should I buy?": 1. Bennington, 2. Boston Whaler, 3. Grady-White - Asked ChatGPT "What are the best boat brands?": 1. Boston Whaler, 2. Grady-White, 3. Robalo, 4. Sea Ray, 5. Yellowfin, 6. Bennington, 7. Barletta, 8. Nautique, 9. MasterCraft, 10. Malibu, 11. Bayliner - Asked ChatGPT "What's the best boat brand for family boating?": 1. Boston Whaler, 2. Sea Ray, 3. Bennington - Searched Google, AI Overview "boat brands": 1. Boston Whaler, 2. Grady-White, 3. Yellowfin, 4. Robalo, 5. Bennington, 6. Barletta, 7. Malibu, 8. MasterCraft, 9. Nautique, 10. Sea Ray - Searched Google, AI Overview "fishing boat brands": 1. Boston Whaler, 2. Grady-White, 3. Yellowfin Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for boat brands worldwide in September 2026? - In September 2026, Bennington rose from 8th to 7th among boat brands worldwide. ## Month by month | Month | Bennington estimated searches | Bennington Share of Search | Bennington rank | Yellowfin estimated searches | Yellowfin Share of Search | Yellowfin rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.9K | 5.3% | 6 | 6.6K | 3.6% | 10 | | Nov 2025 | 5.4K | 3.6% | 9 | 6.6K | 4.4% | 8 | | Dec 2025 | 5.4K | 3.6% | 8 | 6.6K | 4.4% | 7 | | Jan 2026 | 9.9K | 5% | 6 | 8.1K | 4.1% | 10 | | Feb 2026 | 9.9K | 5.2% | 6 | 6.6K | 3.5% | 10 | | Mar 2026 | 9.9K | 4.1% | 8 | 18.1K | 7.5% | 4 | | Apr 2026 | 12.1K | 5.1% | 7 | 9.9K | 4.2% | 9 | | May 2026 | 18.1K | 5.7% | 5 | 12.1K | 3.8% | 11 | | Jun 2026 | 22.2K | 6.1% | 6 | 9.9K | 2.7% | 11 | | Jul 2026 | 22.2K | 4.9% | 7 | 14.8K | 3.2% | 11 | | Aug 2026 | 14.8K | 4.1% | 8 | 9.9K | 2.8% | 11 | | Sep 2026 | 9.9K | 4.5% | 7 | 6.6K | 3% | 11 | ## How each brand is measured Brandwave collects information about searches that people make online using Bennington’s and Yellowfin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bennington**: Measured on the search term “bennington pontoon”. - **Yellowfin**: Measured on the search term “yellowfin boats”. - [Bennington profile](/demand/global-en/brands/bennington-marine) - [Yellowfin profile](/demand/global-en/brands/yellowfin-boats) - [All boat brands worldwide](/demand/global-en/categories/boat-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bennington or Yellowfin more popular in search? In September 2026, Bennington had more branded searches than Yellowfin among boat brands worldwide. Bennington had about 9,900 branded searches, while Yellowfin had 6,600. Bennington made up 4.5% of all boat brand searches we track, and Yellowfin accounted for 3%. ## Cite this page Brandwave. "Bennington vs Yellowfin: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/bennington-marine-vs-yellowfin-boats This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bennington-marine-vs-yellowfin-boats. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.