---
title: "Benjamin Moore vs Zinsser: Which is searched more?"
description: "Which is more popular in search, Benjamin Moore or Zinsser? Compare estimated monthly branded-search demand and Share of Search inside the Paint brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/benjamin-moore-vs-zinsser"
publisher: "Brandwave"
---

# Benjamin Moore vs Zinsser: Which is searched more?

Which is more popular in search, Benjamin Moore or Zinsser? Compare estimated monthly branded-search demand and Share of Search inside the Paint brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Benjamin Moore and Zinsser
- **Competitive set**: Paint brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Benjamin Moore Share of Search**: 14.9%
- **Zinsser Share of Search**: 0.9%

## Which is more popular in search, Benjamin Moore or Zinsser?

- In September 2026, Benjamin Moore had more branded searches than Zinsser among paint brands worldwide. Benjamin Moore was estimated to have 368K branded searches compared to Zinsser’s 22.2K, and held a 14.9% Share of Search versus Zinsser’s 0.9%.
- Benjamin Moore was ahead of Zinsser in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Benjamin Moore’s estimated Share of Search among paint brands worldwide moved from 17.5% to 14.9%, and its estimated monthly branded searches moved from 450K to 368K.
- Across the 12 months ending September 2026, Zinsser’s estimated Share of Search among paint brands worldwide moved from 0.7% to 0.9%, and its estimated monthly branded searches moved from 18.1K to 22.2K.

## How did search popularity change for paint brands worldwide in September 2026?

- Estimated monthly branded searches for Zinsser worldwide rose 22.7% over 12 measured months, from 18.1K to 22.2K in September 2026.
- Estimated monthly branded searches for Benjamin Moore worldwide fell 18.2% over 12 measured months, from 450K to 368K in September 2026.

## Month by month

| Month | Benjamin Moore estimated searches | Benjamin Moore Share of Search | Benjamin Moore rank | Zinsser estimated searches | Zinsser Share of Search | Zinsser rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 450K | 17.5% | 2 | 18.1K | 0.7% | 6 |
| Nov 2025 | 450K | 17.5% | 2 | 18.1K | 0.7% | 6 |
| Dec 2025 | 368K | 17.4% | 2 | 14.8K | 0.7% | 6 |
| Jan 2026 | 450K | 17.4% | 2 | 22.2K | 0.86% | 6 |
| Feb 2026 | 368K | 17.3% | 2 | 18.1K | 0.85% | 6 |
| Mar 2026 | 450K | 17.3% | 2 | 22.2K | 0.85% | 6 |
| Apr 2026 | 450K | 17.7% | 2 | 22.2K | 0.87% | 6 |
| May 2026 | 368K | 15% | 2 | 18.1K | 0.74% | 6 |
| Jun 2026 | 368K | 15.2% | 2 | 18.1K | 0.75% | 6 |
| Jul 2026 | 368K | 15% | 2 | 18.1K | 0.74% | 6 |
| Aug 2026 | 368K | 14.8% | 2 | 22.2K | 0.9% | 6 |
| Sep 2026 | 368K | 14.9% | 2 | 22.2K | 0.9% | 6 |

## How each brand is measured

Brandwave collects information about searches that people make online using Benjamin Moore’s and Zinsser’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Benjamin Moore**: Measured on the search term “benjaminmoore”.
- **Zinsser**: Measured on the search term “zinsser”.

- [Benjamin Moore profile](/demand/global-en/brands/benjamin-moore)
- [Zinsser profile](/demand/global-en/brands/zinsser)
- [All paint brands worldwide](/demand/global-en/categories/paint-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Benjamin Moore or Zinsser?

In September 2026, Benjamin Moore had more branded searches than Zinsser among paint brands worldwide. Benjamin Moore was estimated to have 368K branded searches compared to Zinsser’s 22.2K, and held a 14.9% Share of Search versus Zinsser’s 0.9%.

## Cite this page

Brandwave. "Benjamin Moore vs Zinsser: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/benjamin-moore-vs-zinsser

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/benjamin-moore-vs-zinsser. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.