--- title: "Benepass vs Forma: Which is more popular by branded search?" description: "Which is more popular in search, Benepass or Forma? Compare estimated monthly branded-search demand and Share of Search inside the Flexible employee benefits platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/benepass-vs-forma-benefits" publisher: "Brandwave" --- # Benepass vs Forma: Which is more popular by branded search? Which is more popular in search, Benepass or Forma? Compare estimated monthly branded-search demand and Share of Search inside the Flexible employee benefits platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Benepass and Forma - **Competitive set**: Flexible employee benefits platforms - **Market**: Global - **Month measured**: Aug 2026 - **Benepass Share of Search**: 67.3% - **Forma Share of Search**: 4.5% ## Which is more popular in search, Benepass or Forma? - In August 2026, Benepass had more branded searches than Forma among flexible employee benefits platforms worldwide. Benepass was estimated to have 14.9K branded searches compared to Forma’s 990, and held a 67.3% Share of Search versus Forma’s 4.5%. - Benepass was ahead of Forma in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Benepass’ estimated Share of Search among flexible employee benefits platforms worldwide moved from 51.6% to 67.3%, and its estimated monthly branded searches moved from 9.9K to 14.9K. - Across the 11 months ending August 2026, Forma’s estimated Share of Search among flexible employee benefits platforms worldwide moved from 5.7% to 4.5%, and its estimated monthly branded searches moved from 1.1K to 990. ## How did search popularity change for flexible employee benefits platforms worldwide in August 2026? - Benepass’ estimated Share of Search among flexible employee benefits platforms worldwide has gained ground for 3 months in a row, from 61.8% to 67.3% in August 2026. - Estimated monthly branded searches for Forma worldwide fell 10% over 11 measured months, from 1.1K to 990 in August 2026. ## Month by month | Month | Benepass estimated searches | Benepass Share of Search | Benepass rank | Forma estimated searches | Forma Share of Search | Forma rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.9K | 51.6% | 1 | 1.1K | 5.7% | 4 | | Nov 2025 | 12.2K | 55.6% | 1 | 1.5K | 6.9% | 4 | | Dec 2025 | 18.2K | 65.8% | 1 | 2.1K | 7.5% | 4 | | Jan 2026 | 22.4K | 68.8% | 1 | 1.8K | 5.4% | 4 | | Feb 2026 | 18.2K | 69% | 1 | 1.4K | 5.2% | 4 | | Mar 2026 | 18.3K | 62.6% | 1 | 1.3K | 4.6% | 4 | | Apr 2026 | 18.2K | 66.4% | 1 | 1.5K | 5.4% | 4 | | May 2026 | 14.9K | 61.8% | 1 | 1.1K | 4.7% | 4 | | Jun 2026 | 14.9K | 65.7% | 1 | 1.1K | 4.8% | 4 | | Jul 2026 | 14.9K | 67.1% | 1 | 990 | 4.5% | 4 | | Aug 2026 | 14.9K | 67.3% | 1 | 990 | 4.5% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Benepass’ and Forma’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Benepass**: Measured on the search terms “benepass”, “benepass app”, “benepass benefits” and “getbenepass com”, summed into one figure. - **Forma**: Measured on the search terms “forma benefits”, “forma benefits platform”, “forma employee benefits”, “forma flexible benefits”, “joinforma” and “joinforma com”, summed into one figure. - [Benepass profile](/demand/global-en/brands/benepass) - [Forma profile](/demand/global-en/brands/forma-benefits) - [All flexible employee benefits platforms worldwide](/demand/global-en/categories/flexible-employee-benefits-platforms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Benepass or Forma? In August 2026, Benepass had more branded searches than Forma among flexible employee benefits platforms worldwide. Benepass was estimated to have 14.9K branded searches compared to Forma’s 990, and held a 67.3% Share of Search versus Forma’s 4.5%. ## Cite this page Brandwave. "Benepass vs Forma: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/benepass-vs-forma-benefits This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/benepass-vs-forma-benefits. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.