---
title: "Benchmade vs Opinel: Which is searched more?"
description: "Is Benchmade or Opinel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pocket knife brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/benchmade-vs-opinel"
publisher: "Brandwave"
---

# Benchmade vs Opinel: Which is searched more?

Is Benchmade or Opinel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pocket knife brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Benchmade and Opinel
- **Competitive set**: Pocket knife brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Benchmade Share of Search**: 16%
- **Opinel Share of Search**: 16%

## Is Benchmade or Opinel more popular in search?

- In September 2026, Benchmade and Opinel were level in searches among pocket knife brands worldwide, with an estimated 135K branded searches each, at 16% of the total each.
- The lead changed hands once in the 12 months ending September 2026: Opinel took it in August 2026.
- Across the 12 months ending September 2026, Benchmade’s share of searches among pocket knife brands worldwide moved from 17.7% to 16%, and its estimated monthly branded searches moved from 201K to 135K.
- Across the 12 months ending September 2026, Opinel’s share of searches among pocket knife brands worldwide moved from 11.9% to 16%, and its estimated monthly branded searches held steady at 135K.

## How did search popularity change for pocket knife brands worldwide in September 2026?

- In September 2026, Benchmade overtook Opinel to rank 2nd among pocket knife brands worldwide, with 16% of the searches.
- In September 2026, Opinel lost share of searches among pocket knife brands worldwide, from 18.7% to 16%.

## Month by month

| Month | Benchmade estimated searches | Benchmade Share of Search | Benchmade rank | Opinel estimated searches | Opinel Share of Search | Opinel rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 201K | 17.7% | 2 | 135K | 11.9% | 4 |
| Nov 2025 | 246K | 18.8% | 2 | 165K | 12.6% | 4 |
| Dec 2025 | 246K | 19.3% | 2 | 201K | 15.8% | 3 |
| Jan 2026 | 165K | 18.3% | 2 | 135K | 15% | 3 |
| Feb 2026 | 135K | 18.1% | 2 | 135K | 18.1% | 3 |
| Mar 2026 | 135K | 15.7% | 2 | 135K | 15.7% | 3 |
| Apr 2026 | 135K | 16.6% | 2 | 110K | 13.6% | 3 |
| May 2026 | 165K | 19.3% | 2 | 135K | 15.8% | 3 |
| Jun 2026 | 165K | 18.7% | 2 | 135K | 15.3% | 3 |
| Jul 2026 | 135K | 16.3% | 2 | 135K | 16.3% | 3 |
| Aug 2026 | 135K | 15.3% | 3 | 165K | 18.7% | 2 |
| Sep 2026 | 135K | 16% | 2 | 135K | 16% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Benchmade’s and Opinel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Benchmade**: Measured on the search term “benchmade”.
- **Opinel**: Measured on the search term “opinel”.

- [Benchmade profile](/demand/global-en/brands/benchmade)
- [Opinel profile](/demand/global-en/brands/opinel)
- [All pocket knife brands worldwide](/demand/global-en/categories/pocket-knife-brands): The set both shares are measured inside, 8 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Benchmade or Opinel more popular in search?

In September 2026, Benchmade and Opinel were level in searches among pocket knife brands worldwide, with an estimated 135K branded searches each, at 16% of the total each.

## Cite this page

Brandwave. "Benchmade vs Opinel: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/benchmade-vs-opinel

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/benchmade-vs-opinel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.