---
title: "Benchmade vs Leatherman: Which is searched more?"
description: "Which is more popular in search, Benchmade or Leatherman? Compare estimated monthly branded-search demand and Share of Search inside the Pocket knife brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/benchmade-vs-leatherman"
publisher: "Brandwave"
---

# Benchmade vs Leatherman: Which is searched more?

Which is more popular in search, Benchmade or Leatherman? Compare estimated monthly branded-search demand and Share of Search inside the Pocket knife brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Benchmade and Leatherman
- **Competitive set**: Pocket knife brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Benchmade Share of Search**: 12.3%
- **Leatherman Share of Search**: 33.5%

## Which is more popular in search, Benchmade or Leatherman?

- In August 2026, Leatherman had more branded searches than Benchmade among pocket knife brands worldwide. Leatherman was estimated to have 368K branded searches compared to Benchmade’s 135K, and held a 33.5% Share of Search versus Benchmade’s 12.3%.
- Leatherman was ahead of Benchmade in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Benchmade’s estimated Share of Search among pocket knife brands worldwide moved from 15.1% to 12.3%, and its estimated monthly branded searches moved from 201K to 135K.
- Across the 11 months ending August 2026, Leatherman’s estimated Share of Search among pocket knife brands worldwide moved from 33.8% to 33.5%, and its estimated monthly branded searches moved from 450K to 368K.

## How did search popularity change for pocket knife brands worldwide in August 2026?

- In August 2026, Leatherman lost estimated Share of Search among pocket knife brands worldwide, from 34% to 33.5%.
- Benchmade’s estimated Share of Search among pocket knife brands worldwide has lost ground for 3 months in a row, from 14.9% to 12.3% in August 2026.

## Month by month

| Month | Benchmade estimated searches | Benchmade Share of Search | Benchmade rank | Leatherman estimated searches | Leatherman Share of Search | Leatherman rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 201K | 15.1% | 3 | 450K | 33.8% | 2 |
| Nov 2025 | 246K | 16.4% | 3 | 550K | 36.6% | 2 |
| Dec 2025 | 246K | 14.8% | 3 | 550K | 33.1% | 2 |
| Jan 2026 | 165K | 14.6% | 3 | 368K | 32.6% | 2 |
| Feb 2026 | 135K | 14.6% | 3 | 301K | 32.6% | 2 |
| Mar 2026 | 135K | 12.5% | 3 | 368K | 34% | 2 |
| Apr 2026 | 135K | 13.5% | 3 | 368K | 36.9% | 2 |
| May 2026 | 165K | 14.9% | 3 | 368K | 33.1% | 2 |
| Jun 2026 | 165K | 14.6% | 3 | 368K | 32.7% | 2 |
| Jul 2026 | 135K | 12.5% | 3 | 368K | 34% | 2 |
| Aug 2026 | 135K | 12.3% | 3 | 368K | 33.5% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Benchmade’s and Leatherman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Benchmade**: Measured on the search term “benchmade”.
- **Leatherman**: Measured on the search term “leatherman”.

- [Benchmade profile](/demand/global-en/brands/benchmade)
- [Leatherman profile](/demand/global-en/brands/leatherman)
- [All pocket knife brands worldwide](/demand/global-en/categories/pocket-knife-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Benchmade or Leatherman?

In August 2026, Leatherman had more branded searches than Benchmade among pocket knife brands worldwide. Leatherman was estimated to have 368K branded searches compared to Benchmade’s 135K, and held a 33.5% Share of Search versus Benchmade’s 12.3%.

## Cite this page

Brandwave. "Benchmade vs Leatherman: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/benchmade-vs-leatherman

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/benchmade-vs-leatherman. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.