---
title: "Ben & Jerry's vs Yasso: Which is more popular by branded search?"
description: "Which is more popular in search, Ben & Jerry's or Yasso? Compare estimated monthly branded-search demand and Share of Search inside the Frozen yoghurt brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/ben-and-jerrys-vs-yasso"
publisher: "Brandwave"
---

# Ben & Jerry's vs Yasso: Which is more popular by branded search?

Which is more popular in search, Ben & Jerry's or Yasso? Compare estimated monthly branded-search demand and Share of Search inside the Frozen yoghurt brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Ben & Jerry's and Yasso
- **Competitive set**: Frozen yoghurt brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Ben & Jerry's Share of Search**: 0.1%
- **Yasso Share of Search**: 15.5%

## Which is more popular in search, Ben & Jerry's or Yasso?

- In August 2026, Yasso had more branded searches than Ben & Jerry's among frozen yoghurt brands worldwide. Yasso was estimated to have 60.5K branded searches compared to Ben & Jerry's’ 390, and held a 15.5% Share of Search versus Ben & Jerry's’ 0.1%.
- Yasso was ahead of Ben & Jerry's in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ben & Jerry's’ estimated Share of Search among frozen yoghurt brands worldwide moved from 0.12% to 0.1%, and its estimated monthly branded searches moved from 320 to 390.
- Across the 11 months ending August 2026, Yasso’s estimated Share of Search among frozen yoghurt brands worldwide moved from 10.2% to 15.5%, and its estimated monthly branded searches moved from 27.1K to 60.5K.

## How did search popularity change for frozen yoghurt brands worldwide in August 2026?

- Estimated monthly branded searches for Yasso worldwide rose 123.2% over 11 measured months, from 27.1K to 60.5K in August 2026.
- Estimated monthly branded searches for Ben & Jerry's worldwide rose 21.9% over 11 measured months, from 320 to 390 in August 2026.

## Month by month

| Month | Ben & Jerry's estimated searches | Ben & Jerry's Share of Search | Ben & Jerry's rank | Yasso estimated searches | Yasso Share of Search | Yasso rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 320 | 0.12% | 6 | 27.1K | 10.2% | 3 |
| Nov 2025 | 260 | 0.11% | 6 | 22.2K | 9% | 3 |
| Dec 2025 | 210 | 0.07% | 6 | 22.2K | 7.9% | 3 |
| Jan 2026 | 260 | 0.08% | 6 | 33.1K | 10.4% | 3 |
| Feb 2026 | 260 | 0.05% | 6 | 33.1K | 6.9% | 3 |
| Mar 2026 | 390 | 0.09% | 6 | 40.5K | 9.5% | 3 |
| Apr 2026 | 390 | 0.1% | 6 | 60.5K | 15.7% | 3 |
| May 2026 | 390 | 0.09% | 6 | 60.5K | 13.7% | 3 |
| Jun 2026 | 320 | 0.07% | 6 | 60.5K | 13.3% | 3 |
| Jul 2026 | 480 | 0.12% | 6 | 60.5K | 15.1% | 3 |
| Aug 2026 | 390 | 0.1% | 6 | 60.5K | 15.5% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Ben & Jerry's’ and Yasso’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Ben & Jerry's**: Measured on the search term “benjerrys”.
- **Yasso**: Measured on the search term “yasso”.

- [Ben & Jerry's profile](/demand/global-en/brands/ben-and-jerrys)
- [Yasso profile](/demand/global-en/brands/yasso)
- [All frozen yoghurt brands worldwide](/demand/global-en/categories/frozen-yoghurt-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Ben & Jerry's or Yasso?

In August 2026, Yasso had more branded searches than Ben & Jerry's among frozen yoghurt brands worldwide. Yasso was estimated to have 60.5K branded searches compared to Ben & Jerry's’ 390, and held a 15.5% Share of Search versus Ben & Jerry's’ 0.1%.

## Cite this page

Brandwave. "Ben & Jerry's vs Yasso: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/ben-and-jerrys-vs-yasso

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/ben-and-jerrys-vs-yasso. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.