--- title: "Ben & Jerry's vs Tillamook: Which is searched more?" description: "Is Ben & Jerry's or Tillamook more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ice cream brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/ben-and-jerrys-vs-tillamook" publisher: "Brandwave" --- # Ben & Jerry's vs Tillamook: Which is searched more? Is Ben & Jerry's or Tillamook more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ice cream brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ben & Jerry's and Tillamook - **Competitive set**: Ice cream brands - **Market**: Global - **Month measured**: Sep 2026 - **Ben & Jerry's Share of Search**: 0.42% - **Tillamook Share of Search**: 6.9% ## Is Ben & Jerry's or Tillamook more popular in search? - In September 2026, Tillamook had more branded searches than Ben & Jerry's among ice cream brands worldwide. Tillamook had about 135,000 branded searches, while Ben & Jerry's had 8,240. Tillamook made up 6.9% of all ice cream brand searches we track, and Ben & Jerry's accounted for 0.42%. - Tillamook was ahead of Ben & Jerry's in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Ben & Jerry's’ share of searches among ice cream brands worldwide moved from 0.75% to 0.42%, and its estimated monthly branded searches moved from 12.2K to 8.2K. - Across the 12 months ending September 2026, Tillamook’s share of searches among ice cream brands worldwide moved from 5.6% to 6.9%, and its estimated monthly branded searches moved from 90.5K to 135K. ## Top ice cream brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Ben & Jerry's appeared in all four answers. Tillamook was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Ben & Jerry's was listed before Tillamook in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Haagen-Dazs | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Ben & Jerry's | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Tillamook | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Breyers | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Jeni's Splendid Ice Creams | 5th | 1 of 3 | 1 of 1 | 2 of 4 | | Blue Bell | 6th | 1 of 3 | 1 of 1 | 2 of 4 | | Connoisseur | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Magnum | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Tip Top | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about ice cream brands - Asked ChatGPT "Which ice cream brand should I buy?": 1. Haagen-Dazs, 2. Ben & Jerry's - Asked ChatGPT "What are the best ice cream brands?": 1. Jeni's Splendid Ice Creams, 2. Haagen-Dazs, 3. Ben & Jerry's, 4. Tillamook, 5. Blue Bell, 6. Breyers - Asked ChatGPT "What's the best ice cream brand for everyday dessert?": 1. Tillamook, 2. Breyers, 3. Haagen-Dazs, 4. Ben & Jerry's - Searched Google, AI Overview "ice cream brands": 1. Ben & Jerry's, 2. Haagen-Dazs, 3. Blue Bell, 4. Tillamook, 5. Breyers, 6. Jeni's Splendid Ice Creams Not named in any answer: Connoisseur, Magnum and Tip Top. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for ice cream brands worldwide in September 2026? - In September 2026, Tillamook gained share of searches among ice cream brands worldwide, from 5.6% to 6.9%. - Estimated monthly branded searches for Ben & Jerry's worldwide fell 32.3% over 12 measured months, from 12.2K to 8.2K in September 2026. ## Month by month | Month | Ben & Jerry's estimated searches | Ben & Jerry's Share of Search | Ben & Jerry's rank | Tillamook estimated searches | Tillamook Share of Search | Tillamook rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.2K | 0.75% | 8 | 90.5K | 5.6% | 6 | | Nov 2025 | 10K | 0.61% | 8 | 74K | 4.5% | 6 | | Dec 2025 | 10K | 0.6% | 8 | 74K | 4.5% | 6 | | Jan 2026 | 10K | 0.61% | 8 | 74K | 4.5% | 6 | | Feb 2026 | 12.2K | 0.78% | 8 | 74K | 4.7% | 6 | | Mar 2026 | 14.9K | 0.81% | 8 | 110K | 5.9% | 6 | | Apr 2026 | 14.9K | 0.76% | 8 | 110K | 5.6% | 6 | | May 2026 | 14.9K | 0.69% | 8 | 110K | 5.1% | 6 | | Jun 2026 | 12.2K | 0.55% | 8 | 135K | 6.1% | 6 | | Jul 2026 | 12.2K | 0.49% | 8 | 165K | 6.6% | 6 | | Aug 2026 | 12.2K | 0.5% | 8 | 135K | 5.6% | 6 | | Sep 2026 | 8.2K | 0.42% | 8 | 135K | 6.9% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Ben & Jerry's’ and Tillamook’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ben & Jerry's**: Measured on the search terms “ben jerry s” and “benjerrys”, summed into one figure. - **Tillamook**: Measured on the search term “tillamook ice cream”. - [Ben & Jerry's profile](/demand/global-en/brands/ben-and-jerrys) - [Tillamook profile](/demand/global-en/brands/tillamook) - [All ice cream brands worldwide](/demand/global-en/categories/ice-cream-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ben & Jerry's or Tillamook more popular in search? In September 2026, Tillamook had more branded searches than Ben & Jerry's among ice cream brands worldwide. Tillamook had about 135,000 branded searches, while Ben & Jerry's had 8,240. Tillamook made up 6.9% of all ice cream brand searches we track, and Ben & Jerry's accounted for 0.42%. ## Cite this page Brandwave. "Ben & Jerry's vs Tillamook: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/ben-and-jerrys-vs-tillamook This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/ben-and-jerrys-vs-tillamook. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.