---
title: "Ben & Jerry's vs Magnum: Which is searched more?"
description: "Which is more popular in search, Ben & Jerry's or Magnum? Compare estimated monthly branded-search demand and Share of Search inside the Ice cream brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/ben-and-jerrys-vs-magnum"
publisher: "Brandwave"
---

# Ben & Jerry's vs Magnum: Which is searched more?

Which is more popular in search, Ben & Jerry's or Magnum? Compare estimated monthly branded-search demand and Share of Search inside the Ice cream brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Ben & Jerry's and Magnum
- **Competitive set**: Ice cream brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Ben & Jerry's Share of Search**: 0.03%
- **Magnum Share of Search**: <0.01%

## Which is more popular in search, Ben & Jerry's or Magnum?

- In August 2026, Ben & Jerry's had more branded searches than Magnum among ice cream brands worldwide. Ben & Jerry's was estimated to have 480 branded searches compared to Magnum’s 90, and held a 0.03% Share of Search versus Magnum’s <0.01%.
- Ben & Jerry's was ahead of Magnum in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ben & Jerry's’ estimated Share of Search among ice cream brands worldwide held steady at 0.03%, and its estimated monthly branded searches moved from 390 to 480.
- Across the 11 months ending August 2026, Magnum’s estimated Share of Search among ice cream brands worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 70 to 90.

## How did search popularity change for ice cream brands worldwide in August 2026?

- Estimated monthly branded searches for Magnum worldwide rose 28.6% over 11 measured months, from 70 to 90 in August 2026.
- Estimated monthly branded searches for Ben & Jerry's worldwide rose 23.1% over 11 measured months, from 390 to 480 in August 2026.

## Month by month

| Month | Ben & Jerry's estimated searches | Ben & Jerry's Share of Search | Ben & Jerry's rank | Magnum estimated searches | Magnum Share of Search | Magnum rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 390 | 0.03% | 4 | 70 | <0.01% | 5 |
| Nov 2025 | 330 | 0.03% | 4 | 70 | <0.01% | 5 |
| Dec 2025 | 280 | 0.02% | 4 | 70 | <0.01% | 5 |
| Jan 2026 | 330 | 0.03% | 4 | 70 | <0.01% | 5 |
| Feb 2026 | 330 | 0.03% | 4 | 90 | <0.01% | 5 |
| Mar 2026 | 500 | 0.04% | 4 | 70 | <0.01% | 5 |
| Apr 2026 | 500 | 0.04% | 4 | 70 | <0.01% | 5 |
| May 2026 | 500 | 0.03% | 4 | 70 | <0.01% | 5 |
| Jun 2026 | 410 | 0.03% | 4 | 70 | <0.01% | 5 |
| Jul 2026 | 570 | 0.03% | 4 | 70 | <0.01% | 5 |
| Aug 2026 | 480 | 0.03% | 4 | 90 | <0.01% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Ben & Jerry's’ and Magnum’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Ben & Jerry's**: Measured on the search terms “ben jerry s” and “benjerrys”, summed into one figure.
- **Magnum**: Measured on the search term “magnum nz”.

- [Ben & Jerry's profile](/demand/global-en/brands/ben-and-jerrys)
- [Magnum profile](/demand/global-en/brands/magnum)
- [All ice cream brands worldwide](/demand/global-en/categories/ice-cream-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Ben & Jerry's or Magnum?

In August 2026, Ben & Jerry's had more branded searches than Magnum among ice cream brands worldwide. Ben & Jerry's was estimated to have 480 branded searches compared to Magnum’s 90, and held a 0.03% Share of Search versus Magnum’s <0.01%.

## Cite this page

Brandwave. "Ben & Jerry's vs Magnum: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/ben-and-jerrys-vs-magnum

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/ben-and-jerrys-vs-magnum. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.