---
title: "Ben & Jerry's vs Haagen-Dazs: Which is more popular by branded search?"
description: "Which is more popular in search, Ben & Jerry's or Haagen-Dazs? Compare estimated monthly branded-search demand and Share of Search inside the Ice cream brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/ben-and-jerrys-vs-haagen-dazs"
publisher: "Brandwave"
---

# Ben & Jerry's vs Haagen-Dazs: Which is more popular by branded search?

Which is more popular in search, Ben & Jerry's or Haagen-Dazs? Compare estimated monthly branded-search demand and Share of Search inside the Ice cream brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Ben & Jerry's and Haagen-Dazs
- **Competitive set**: Ice cream brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Ben & Jerry's Share of Search**: 0.04%
- **Haagen-Dazs Share of Search**: 64.6%

## Which is more popular in search, Ben & Jerry's or Haagen-Dazs?

- In August 2026, Haagen-Dazs had more branded searches than Ben & Jerry's among ice cream brands worldwide. Haagen-Dazs was estimated to have 673K branded searches compared to Ben & Jerry's’ 390, and held a 64.6% Share of Search versus Ben & Jerry's’ 0.04%.
- Haagen-Dazs was ahead of Ben & Jerry's in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ben & Jerry's’ estimated Share of Search among ice cream brands worldwide held steady at 0.04%, and its estimated monthly branded searches moved from 320 to 390.
- Across the 11 months ending August 2026, Haagen-Dazs’ estimated Share of Search among ice cream brands worldwide moved from 54.9% to 64.6%, and its estimated monthly branded searches moved from 450K to 673K.

## How did search popularity change for ice cream brands worldwide in August 2026?

- In August 2026, Haagen-Dazs lost estimated Share of Search among ice cream brands worldwide, from 69% to 64.6%.
- Estimated monthly branded searches for Ben & Jerry's worldwide rose 21.9% over 11 measured months, from 320 to 390 in August 2026.

## Month by month

| Month | Ben & Jerry's estimated searches | Ben & Jerry's Share of Search | Ben & Jerry's rank | Haagen-Dazs estimated searches | Haagen-Dazs Share of Search | Haagen-Dazs rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 320 | 0.04% | 4 | 450K | 54.9% | 1 |
| Nov 2025 | 260 | 0.03% | 4 | 450K | 54.9% | 1 |
| Dec 2025 | 210 | 0.03% | 4 | 450K | 54.9% | 1 |
| Jan 2026 | 260 | 0.03% | 4 | 450K | 54.9% | 1 |
| Feb 2026 | 260 | 0.03% | 4 | 450K | 59.8% | 1 |
| Mar 2026 | 390 | 0.05% | 4 | 450K | 54.9% | 1 |
| Apr 2026 | 390 | 0.05% | 4 | 550K | 64.5% | 1 |
| May 2026 | 390 | 0.04% | 4 | 550K | 59.8% | 1 |
| Jun 2026 | 320 | 0.04% | 4 | 550K | 64.5% | 1 |
| Jul 2026 | 480 | 0.05% | 4 | 673K | 69% | 1 |
| Aug 2026 | 390 | 0.04% | 4 | 673K | 64.6% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Ben & Jerry's’ and Haagen-Dazs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Ben & Jerry's**: Measured on the search term “benjerrys”.
- **Haagen-Dazs**: Measured on the search term “haagen dazs”.

- [Ben & Jerry's profile](/demand/global-en/brands/ben-and-jerrys)
- [Haagen-Dazs profile](/demand/global-en/brands/haagen-dazs)
- [All ice cream brands worldwide](/demand/global-en/categories/ice-cream-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Ben & Jerry's or Haagen-Dazs?

In August 2026, Haagen-Dazs had more branded searches than Ben & Jerry's among ice cream brands worldwide. Haagen-Dazs was estimated to have 673K branded searches compared to Ben & Jerry's’ 390, and held a 64.6% Share of Search versus Ben & Jerry's’ 0.04%.

## Cite this page

Brandwave. "Ben & Jerry's vs Haagen-Dazs: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/ben-and-jerrys-vs-haagen-dazs

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/ben-and-jerrys-vs-haagen-dazs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.