---
title: "Ben & Jerry's vs Breyers: Which is searched more?"
description: "Is Ben & Jerry's or Breyers more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ice cream brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/ben-and-jerrys-vs-breyers"
publisher: "Brandwave"
---

# Ben & Jerry's vs Breyers: Which is searched more?

Is Ben & Jerry's or Breyers more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ice cream brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Ben & Jerry's and Breyers
- **Competitive set**: Ice cream brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Ben & Jerry's Share of Search**: 0.42%
- **Breyers Share of Search**: 1.7%

## Is Ben & Jerry's or Breyers more popular in search?

- In September 2026, Breyers had more branded searches than Ben & Jerry's among ice cream brands worldwide. Breyers had about 33,100 branded searches, while Ben & Jerry's had 8,240. Breyers made up 1.7% of all ice cream brand searches we track, and Ben & Jerry's accounted for 0.42%.
- Breyers was ahead of Ben & Jerry's in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ben & Jerry's’ share of searches among ice cream brands worldwide moved from 0.75% to 0.42%, and its estimated monthly branded searches moved from 12.2K to 8.2K.
- Across the 12 months ending September 2026, Breyers’ share of searches among ice cream brands worldwide moved from 2% to 1.7%, and its estimated monthly branded searches held steady at 33.1K.

## How did search popularity change for ice cream brands worldwide in September 2026?

- Estimated monthly branded searches for Ben & Jerry's worldwide fell 32.3% over 12 measured months, from 12.2K to 8.2K in September 2026.

## Month by month

| Month | Ben & Jerry's estimated searches | Ben & Jerry's Share of Search | Ben & Jerry's rank | Breyers estimated searches | Breyers Share of Search | Breyers rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 12.2K | 0.75% | 8 | 33.1K | 2% | 7 |
| Nov 2025 | 10K | 0.61% | 8 | 40.5K | 2.5% | 7 |
| Dec 2025 | 10K | 0.6% | 8 | 49.5K | 3% | 7 |
| Jan 2026 | 10K | 0.61% | 8 | 40.5K | 2.5% | 7 |
| Feb 2026 | 12.2K | 0.78% | 8 | 33.1K | 2.1% | 7 |
| Mar 2026 | 14.9K | 0.81% | 8 | 33.1K | 1.8% | 7 |
| Apr 2026 | 14.9K | 0.76% | 8 | 33.1K | 1.7% | 7 |
| May 2026 | 14.9K | 0.69% | 8 | 33.1K | 1.5% | 7 |
| Jun 2026 | 12.2K | 0.55% | 8 | 33.1K | 1.5% | 7 |
| Jul 2026 | 12.2K | 0.49% | 8 | 40.5K | 1.6% | 7 |
| Aug 2026 | 12.2K | 0.5% | 8 | 33.1K | 1.4% | 7 |
| Sep 2026 | 8.2K | 0.42% | 8 | 33.1K | 1.7% | 7 |

## How each brand is measured

Brandwave collects information about searches that people make online using Ben & Jerry's’ and Breyers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Ben & Jerry's**: Measured on the search terms “ben jerry s” and “benjerrys”, summed into one figure.
- **Breyers**: Measured on the search term “breyers”.

- [Ben & Jerry's profile](/demand/global-en/brands/ben-and-jerrys)
- [Breyers profile](/demand/global-en/brands/breyers)
- [All ice cream brands worldwide](/demand/global-en/categories/ice-cream-brands): The set both shares are measured inside, 9 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Ben & Jerry's or Breyers more popular in search?

In September 2026, Breyers had more branded searches than Ben & Jerry's among ice cream brands worldwide. Breyers had about 33,100 branded searches, while Ben & Jerry's had 8,240. Breyers made up 1.7% of all ice cream brand searches we track, and Ben & Jerry's accounted for 0.42%.

## Cite this page

Brandwave. "Ben & Jerry's vs Breyers: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/ben-and-jerrys-vs-breyers

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/ben-and-jerrys-vs-breyers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.