--- title: "Ben & Jerry's vs Blue Bell: Which is searched more?" description: "Is Ben & Jerry's or Blue Bell more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ice cream brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/ben-and-jerrys-vs-blue-bell" publisher: "Brandwave" --- # Ben & Jerry's vs Blue Bell: Which is searched more? Is Ben & Jerry's or Blue Bell more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ice cream brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ben & Jerry's and Blue Bell - **Competitive set**: Ice cream brands - **Market**: Global - **Month measured**: Sep 2026 - **Ben & Jerry's Share of Search**: 0.42% - **Blue Bell Share of Search**: 6.9% ## Is Ben & Jerry's or Blue Bell more popular in search? - In September 2026, Blue Bell had more branded searches than Ben & Jerry's among ice cream brands worldwide. Blue Bell had about 135,000 branded searches, while Ben & Jerry's had 8,240. Blue Bell made up 6.9% of all ice cream brand searches we track, and Ben & Jerry's accounted for 0.42%. - Blue Bell was ahead of Ben & Jerry's in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Ben & Jerry's’ share of searches among ice cream brands worldwide moved from 0.75% to 0.42%, and its estimated monthly branded searches moved from 12.2K to 8.2K. - Across the 12 months ending September 2026, Blue Bell’s share of searches among ice cream brands worldwide moved from 6.8% to 6.9%, and its estimated monthly branded searches moved from 110K to 135K. ## Top ice cream brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Ben & Jerry's appeared in all four answers. Blue Bell was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Ben & Jerry's was listed before Blue Bell in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Haagen-Dazs | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Ben & Jerry's | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Tillamook | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Breyers | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Jeni's Splendid Ice Creams | 5th | 1 of 3 | 1 of 1 | 2 of 4 | | Blue Bell | 6th | 1 of 3 | 1 of 1 | 2 of 4 | | Connoisseur | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Magnum | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Tip Top | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about ice cream brands - Asked ChatGPT "Which ice cream brand should I buy?": 1. Haagen-Dazs, 2. Ben & Jerry's - Asked ChatGPT "What are the best ice cream brands?": 1. Jeni's Splendid Ice Creams, 2. Haagen-Dazs, 3. Ben & Jerry's, 4. Tillamook, 5. Blue Bell, 6. Breyers - Asked ChatGPT "What's the best ice cream brand for everyday dessert?": 1. Tillamook, 2. Breyers, 3. Haagen-Dazs, 4. Ben & Jerry's - Searched Google, AI Overview "ice cream brands": 1. Ben & Jerry's, 2. Haagen-Dazs, 3. Blue Bell, 4. Tillamook, 5. Breyers, 6. Jeni's Splendid Ice Creams Not named in any answer: Connoisseur, Magnum and Tip Top. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for ice cream brands worldwide in September 2026? - In September 2026, Blue Bell lost share of searches among ice cream brands worldwide, from 8.3% to 6.9%. - Estimated monthly branded searches for Ben & Jerry's worldwide fell 32.3% over 12 measured months, from 12.2K to 8.2K in September 2026. ## Month by month | Month | Ben & Jerry's estimated searches | Ben & Jerry's Share of Search | Ben & Jerry's rank | Blue Bell estimated searches | Blue Bell Share of Search | Blue Bell rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.2K | 0.75% | 8 | 110K | 6.8% | 5 | | Nov 2025 | 10K | 0.61% | 8 | 110K | 6.7% | 5 | | Dec 2025 | 10K | 0.6% | 8 | 110K | 6.7% | 5 | | Jan 2026 | 10K | 0.61% | 8 | 135K | 8.3% | 4 | | Feb 2026 | 12.2K | 0.78% | 8 | 110K | 7% | 5 | | Mar 2026 | 14.9K | 0.81% | 8 | 165K | 8.9% | 5 | | Apr 2026 | 14.9K | 0.76% | 8 | 165K | 8.4% | 4 | | May 2026 | 14.9K | 0.69% | 8 | 165K | 7.7% | 5 | | Jun 2026 | 12.2K | 0.55% | 8 | 165K | 7.5% | 5 | | Jul 2026 | 12.2K | 0.49% | 8 | 301K | 12% | 2 | | Aug 2026 | 12.2K | 0.5% | 8 | 201K | 8.3% | 4 | | Sep 2026 | 8.2K | 0.42% | 8 | 135K | 6.9% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Ben & Jerry's’ and Blue Bell’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ben & Jerry's**: Measured on the search terms “ben jerry s” and “benjerrys”, summed into one figure. - **Blue Bell**: Measured on the search term “blue bell ice cream”. - [Ben & Jerry's profile](/demand/global-en/brands/ben-and-jerrys) - [Blue Bell profile](/demand/global-en/brands/blue-bell) - [All ice cream brands worldwide](/demand/global-en/categories/ice-cream-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ben & Jerry's or Blue Bell more popular in search? In September 2026, Blue Bell had more branded searches than Ben & Jerry's among ice cream brands worldwide. Blue Bell had about 135,000 branded searches, while Ben & Jerry's had 8,240. Blue Bell made up 6.9% of all ice cream brand searches we track, and Ben & Jerry's accounted for 0.42%. ## Cite this page Brandwave. "Ben & Jerry's vs Blue Bell: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/ben-and-jerrys-vs-blue-bell This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/ben-and-jerrys-vs-blue-bell. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.