---
title: "Belvedere vs Smirnoff: Which is searched more?"
description: "Which is more popular in search, Belvedere or Smirnoff? Compare estimated monthly branded-search demand and Share of Search inside the Vodka brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/belvedere-vs-smirnoff"
publisher: "Brandwave"
---

# Belvedere vs Smirnoff: Which is searched more?

Which is more popular in search, Belvedere or Smirnoff? Compare estimated monthly branded-search demand and Share of Search inside the Vodka brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Belvedere and Smirnoff
- **Competitive set**: Vodka brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Belvedere Share of Search**: 37.4%
- **Smirnoff Share of Search**: 37.4%

## Which is more popular in search, Belvedere or Smirnoff?

- In September 2026, Belvedere and Smirnoff were level on Share of Search among vodka brands worldwide, with an estimated 823K branded searches each, at 37.4% estimated Share of Search each.
- The lead changed hands once in the 12 months ending September 2026: Belvedere took it in August 2026.
- Across the 12 months ending September 2026, Belvedere’s estimated Share of Search among vodka brands worldwide moved from 34% to 37.4%, and its estimated monthly branded searches moved from 673K to 823K.
- Across the 12 months ending September 2026, Smirnoff’s estimated Share of Search among vodka brands worldwide moved from 41.5% to 37.4%, and its estimated monthly branded searches held steady at 823K.

## How did search popularity change for vodka brands worldwide in September 2026?

- In September 2026, Smirnoff gained estimated Share of Search among vodka brands worldwide, from 34.6% to 37.4%.
- In September 2026, Belvedere lost estimated Share of Search among vodka brands worldwide, from 42.1% to 37.4%.

## Month by month

| Month | Belvedere estimated searches | Belvedere Share of Search | Belvedere rank | Smirnoff estimated searches | Smirnoff Share of Search | Smirnoff rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 673K | 34% | 2 | 823K | 41.5% | 1 |
| Nov 2025 | 550K | 29.4% | 2 | 823K | 44% | 1 |
| Dec 2025 | 550K | 23.7% | 2 | 1M | 43.1% | 1 |
| Jan 2026 | 550K | 28.4% | 2 | 823K | 42.5% | 1 |
| Feb 2026 | 450K | 28.6% | 2 | 673K | 42.7% | 1 |
| Mar 2026 | 550K | 30% | 2 | 823K | 44.9% | 1 |
| Apr 2026 | 673K | 34% | 2 | 823K | 41.5% | 1 |
| May 2026 | 673K | 30.2% | 2 | 1M | 44.9% | 1 |
| Jun 2026 | 673K | 30.4% | 2 | 1M | 45.1% | 1 |
| Jul 2026 | 823K | 34.8% | 2 | 1M | 42.3% | 1 |
| Aug 2026 | 1M | 42.1% | 1 | 823K | 34.6% | 2 |
| Sep 2026 | 823K | 37.4% | 1 | 823K | 37.4% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Belvedere’s and Smirnoff’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Belvedere**: Measured on the search term “belvedere”.
- **Smirnoff**: Measured on the search term “smirnoff”.

- [Belvedere profile](/demand/global-en/brands/belvedere)
- [Smirnoff profile](/demand/global-en/brands/smirnoff)
- [All vodka brands worldwide](/demand/global-en/categories/vodka-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Belvedere or Smirnoff?

In September 2026, Belvedere and Smirnoff were level on Share of Search among vodka brands worldwide, with an estimated 823K branded searches each, at 37.4% estimated Share of Search each.

## Cite this page

Brandwave. "Belvedere vs Smirnoff: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/belvedere-vs-smirnoff

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/belvedere-vs-smirnoff. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.