--- title: "Bells of Steel vs Rep Fitness: Which is searched more?" description: "Is Bells of Steel or Rep Fitness more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kettlebell brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/bells-of-steel-vs-rep-fitness" publisher: "Brandwave" --- # Bells of Steel vs Rep Fitness: Which is searched more? Is Bells of Steel or Rep Fitness more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kettlebell brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bells of Steel and Rep Fitness - **Competitive set**: Kettlebell brands - **Market**: Global - **Month measured**: Sep 2026 - **Bells of Steel Share of Search**: 9.3% - **Rep Fitness Share of Search**: 20.8% ## Is Bells of Steel or Rep Fitness more popular in search? - In September 2026, Rep Fitness had more branded searches than Bells of Steel among kettlebell brands worldwide. Rep Fitness had about 90,500 branded searches, while Bells of Steel had 40,500. Rep Fitness made up 20.8% of all kettlebell brand searches we track, and Bells of Steel accounted for 9.3%. - Rep Fitness was ahead of Bells of Steel in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bells of Steel’s share of searches among kettlebell brands worldwide moved from 8.3% to 9.3%, and its estimated monthly branded searches moved from 33.1K to 40.5K. - Across the 12 months ending September 2026, Rep Fitness’ share of searches among kettlebell brands worldwide moved from 18.5% to 20.8%, and its estimated monthly branded searches moved from 74K to 90.5K. ## Top kettlebell brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Rep Fitness appeared in all five answers. Bells of Steel was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Rep Fitness was listed before Bells of Steel in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Rep Fitness | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Rogue Fitness | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Bells of Steel | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Bowflex | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Yes4All | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Titan Fitness | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Force USA | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about kettlebell brands - Asked ChatGPT "Which kettlebell brand should I buy?": 1. Rogue Fitness, 2. Rep Fitness, 3. Yes4All, 4. Bells of Steel - Asked ChatGPT "What are the best kettlebell brands?": 1. Rogue Fitness, 2. Rep Fitness, 3. Titan Fitness, 4. Bells of Steel, 5. Yes4All - Asked ChatGPT "What's the best kettlebell brand for home workouts?": 1. Rogue Fitness, 2. Rep Fitness, 3. Bowflex - Searched Google, AI Overview "best kettlebell": 1. Rep Fitness, 2. Bowflex, 3. Bells of Steel, 4. Yes4All - Searched Google, AI Overview "adjustable kettlebell": 1. Bowflex, 2. Rep Fitness, 3. Bells of Steel Not named in any answer: Force USA. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for kettlebell brands worldwide in September 2026? - In September 2026, Rep Fitness gained share of searches among kettlebell brands worldwide, from 19.6% to 20.8%. - In September 2026, Bells of Steel gained share of searches among kettlebell brands worldwide, from 8.8% to 9.3%. ## Month by month | Month | Bells of Steel estimated searches | Bells of Steel Share of Search | Bells of Steel rank | Rep Fitness estimated searches | Rep Fitness Share of Search | Rep Fitness rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.1K | 8.3% | 5 | 74K | 18.5% | 3 | | Nov 2025 | 60.5K | 10% | 5 | 135K | 22.4% | 2 | | Dec 2025 | 49.5K | 10% | 5 | 90.5K | 18.2% | 3 | | Jan 2026 | 40.5K | 8.3% | 5 | 90.5K | 18.5% | 3 | | Feb 2026 | 33.1K | 8.3% | 5 | 74K | 18.5% | 3 | | Mar 2026 | 40.5K | 9% | 5 | 74K | 16.4% | 4 | | Apr 2026 | 40.5K | 9.3% | 5 | 74K | 17% | 3 | | May 2026 | 40.5K | 8.6% | 5 | 90.5K | 19.3% | 3 | | Jun 2026 | 40.5K | 9.6% | 5 | 74K | 17.5% | 3 | | Jul 2026 | 40.5K | 9.2% | 5 | 74K | 16.8% | 3 | | Aug 2026 | 40.5K | 8.8% | 5 | 90.5K | 19.6% | 3 | | Sep 2026 | 40.5K | 9.3% | 5 | 90.5K | 20.8% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Bells of Steel’s and Rep Fitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bells of Steel**: Measured on the search term “bells of steel”. - **Rep Fitness**: Measured on the search term “rep fitness”. - [Bells of Steel profile](/demand/global-en/brands/bells-of-steel) - [Rep Fitness profile](/demand/global-en/brands/rep-fitness) - [All kettlebell brands worldwide](/demand/global-en/categories/kettlebell-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bells of Steel or Rep Fitness more popular in search? In September 2026, Rep Fitness had more branded searches than Bells of Steel among kettlebell brands worldwide. Rep Fitness had about 90,500 branded searches, while Bells of Steel had 40,500. Rep Fitness made up 20.8% of all kettlebell brand searches we track, and Bells of Steel accounted for 9.3%. ## Cite this page Brandwave. "Bells of Steel vs Rep Fitness: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/bells-of-steel-vs-rep-fitness This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bells-of-steel-vs-rep-fitness. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.