--- title: "Bells of Steel vs PowerBlock: Which is searched more?" description: "Is Bells of Steel or PowerBlock more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Adjustable kettlebell brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/bells-of-steel-vs-powerblock" publisher: "Brandwave" --- # Bells of Steel vs PowerBlock: Which is searched more? Is Bells of Steel or PowerBlock more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Adjustable kettlebell brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bells of Steel and PowerBlock - **Competitive set**: Adjustable kettlebell brands - **Market**: Global - **Month measured**: Sep 2026 - **Bells of Steel Share of Search**: 12.6% - **PowerBlock Share of Search**: 8.4% ## Is Bells of Steel or PowerBlock more popular in search? - In September 2026, Bells of Steel had more branded searches than PowerBlock among adjustable kettlebell brands worldwide. Bells of Steel had about 40,500 branded searches, while PowerBlock had 27,100. Bells of Steel made up 12.6% of all adjustable kettlebell brand searches we track, and PowerBlock accounted for 8.4%. - Bells of Steel was ahead of PowerBlock in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bells of Steel’s share of searches among adjustable kettlebell brands worldwide moved from 10.9% to 12.6%, and its estimated monthly branded searches moved from 33.1K to 40.5K. - Across the 12 months ending September 2026, PowerBlock’s share of searches among adjustable kettlebell brands worldwide moved from 10.9% to 8.4%, and its estimated monthly branded searches moved from 33.1K to 27.1K. ## Top adjustable kettlebell brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Bells of Steel was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. PowerBlock was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Bells of Steel was listed before PowerBlock in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Rep Fitness | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Bells of Steel | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Bowflex | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | PowerBlock | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Titan Fitness | 5th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about adjustable kettlebell brands - Asked ChatGPT "Which adjustable kettlebell brand should I buy?": 1. Bells of Steel, 2. PowerBlock, 3. Rep Fitness, 4. Bowflex - Asked ChatGPT "What are the best adjustable kettlebell brands?": 1. Rep Fitness, 2. Bowflex, 3. PowerBlock, 4. Bells of Steel - Asked ChatGPT "What's the best adjustable kettlebell brand for compact home workouts?": 1. Rep Fitness, 2. Bowflex, 3. PowerBlock - Searched Google, AI Overview "best adjustable kettlebell": 1. Rep Fitness, 2. Bells of Steel, 3. Bowflex, 4. PowerBlock, 5. Titan Fitness - Searched Google, AI Overview "space saving kettlebell": 1. Bells of Steel, 2. Rep Fitness, 3. Bowflex Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for adjustable kettlebell brands worldwide in September 2026? - In September 2026, PowerBlock lost share of searches among adjustable kettlebell brands worldwide, from 10.1% to 8.4%. - Estimated monthly branded searches for Bells of Steel worldwide rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026. ## Month by month | Month | Bells of Steel estimated searches | Bells of Steel Share of Search | Bells of Steel rank | PowerBlock estimated searches | PowerBlock Share of Search | PowerBlock rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.1K | 10.9% | 4 | 33.1K | 10.9% | 5 | | Nov 2025 | 60.5K | 13.3% | 4 | 40.5K | 8.9% | 5 | | Dec 2025 | 49.5K | 13% | 4 | 40.5K | 10.6% | 5 | | Jan 2026 | 40.5K | 10.9% | 4 | 40.5K | 10.9% | 5 | | Feb 2026 | 33.1K | 10.9% | 4 | 33.1K | 10.9% | 5 | | Mar 2026 | 40.5K | 12.3% | 4 | 33.1K | 10.1% | 5 | | Apr 2026 | 40.5K | 13% | 4 | 33.1K | 10.6% | 5 | | May 2026 | 40.5K | 11.7% | 4 | 33.1K | 9.6% | 5 | | Jun 2026 | 40.5K | 13.7% | 4 | 33.1K | 11.2% | 5 | | Jul 2026 | 40.5K | 13% | 4 | 33.1K | 10.6% | 5 | | Aug 2026 | 40.5K | 12.3% | 4 | 33.1K | 10.1% | 5 | | Sep 2026 | 40.5K | 12.6% | 4 | 27.1K | 8.4% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Bells of Steel’s and PowerBlock’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bells of Steel**: Measured on the search term “bells of steel”. - **PowerBlock**: Measured on the search term “powerblock”. - [Bells of Steel profile](/demand/global-en/brands/bells-of-steel) - [PowerBlock profile](/demand/global-en/brands/powerblock) - [All adjustable kettlebell brands worldwide](/demand/global-en/categories/adjustable-kettlebell-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bells of Steel or PowerBlock more popular in search? In September 2026, Bells of Steel had more branded searches than PowerBlock among adjustable kettlebell brands worldwide. Bells of Steel had about 40,500 branded searches, while PowerBlock had 27,100. Bells of Steel made up 12.6% of all adjustable kettlebell brand searches we track, and PowerBlock accounted for 8.4%. ## Cite this page Brandwave. "Bells of Steel vs PowerBlock: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/bells-of-steel-vs-powerblock This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bells-of-steel-vs-powerblock. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.