---
title: "Bellroy vs Tortuga: Which is more popular by branded search?"
description: "Which is more popular in search, Bellroy or Tortuga? Compare estimated monthly branded-search demand and Share of Search inside the Travel backpack brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/bellroy-vs-tortuga-backpacks"
publisher: "Brandwave"
---

# Bellroy vs Tortuga: Which is more popular by branded search?

Which is more popular in search, Bellroy or Tortuga? Compare estimated monthly branded-search demand and Share of Search inside the Travel backpack brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bellroy and Tortuga
- **Competitive set**: Travel backpack brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Bellroy Share of Search**: 47.5%
- **Tortuga Share of Search**: 1.2%

## Which is more popular in search, Bellroy or Tortuga?

- In August 2026, Bellroy had more branded searches than Tortuga among travel backpack brands worldwide. Bellroy was estimated to have 274K branded searches compared to Tortuga’s 7K, and held a 47.5% Share of Search versus Tortuga’s 1.2%.
- Bellroy was ahead of Tortuga in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bellroy’s estimated Share of Search among travel backpack brands worldwide moved from 42.6% to 47.5%, and its estimated monthly branded searches moved from 220K to 274K.
- Across the 11 months ending August 2026, Tortuga’s estimated Share of Search among travel backpack brands worldwide moved from 1.4% to 1.2%, and its estimated monthly branded searches held steady at 7K.

## How did search popularity change for travel backpack brands worldwide in August 2026?

- Estimated monthly branded searches for Bellroy worldwide rose 24.6% over 11 measured months, from 220K to 274K in August 2026.

## Month by month

| Month | Bellroy estimated searches | Bellroy Share of Search | Bellroy rank | Tortuga estimated searches | Tortuga Share of Search | Tortuga rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 220K | 42.6% | 1 | 7K | 1.4% | 5 |
| Nov 2025 | 270K | 42.4% | 1 | 9K | 1.4% | 5 |
| Dec 2025 | 269K | 47.5% | 1 | 6.3K | 1.1% | 5 |
| Jan 2026 | 220K | 42.3% | 1 | 6.8K | 1.3% | 5 |
| Feb 2026 | 184K | 42% | 1 | 7.3K | 1.7% | 5 |
| Mar 2026 | 224K | 42.9% | 1 | 7.3K | 1.4% | 5 |
| Apr 2026 | 224K | 46.9% | 1 | 7.8K | 1.6% | 5 |
| May 2026 | 224K | 43% | 1 | 8.5K | 1.6% | 5 |
| Jun 2026 | 224K | 43.1% | 1 | 8.5K | 1.6% | 5 |
| Jul 2026 | 229K | 47.5% | 1 | 7K | 1.5% | 5 |
| Aug 2026 | 274K | 47.5% | 1 | 7K | 1.2% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Bellroy’s and Tortuga’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bellroy**: Measured on the search terms “bellroy”, “bellroy backpack”, “bellroy com”, “bellroy travel backpack” and “travel backpack bellroy”, summed into one figure.
- **Tortuga**: Measured on the search terms “tortuga backpack”, “tortuga travel backpack” and “tortugabackpacks com”, summed into one figure.

- [Bellroy profile](/demand/global-en/brands/bellroy)
- [Tortuga profile](/demand/global-en/brands/tortuga-backpacks)
- [All travel backpack brands worldwide](/demand/global-en/categories/travel-backpack-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Bellroy or Tortuga?

In August 2026, Bellroy had more branded searches than Tortuga among travel backpack brands worldwide. Bellroy was estimated to have 274K branded searches compared to Tortuga’s 7K, and held a 47.5% Share of Search versus Tortuga’s 1.2%.

## Cite this page

Brandwave. "Bellroy vs Tortuga: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/bellroy-vs-tortuga-backpacks

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bellroy-vs-tortuga-backpacks. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.