---
title: "Bellroy vs tomtoc: Which is more popular by branded search?"
description: "Which is more popular in search, Bellroy or tomtoc? Compare estimated monthly branded-search demand and Share of Search inside the Laptop sleeve brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/bellroy-vs-tomtoc"
publisher: "Brandwave"
---

# Bellroy vs tomtoc: Which is more popular by branded search?

Which is more popular in search, Bellroy or tomtoc? Compare estimated monthly branded-search demand and Share of Search inside the Laptop sleeve brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bellroy and tomtoc
- **Competitive set**: Laptop sleeve brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Bellroy Share of Search**: 70.4%
- **tomtoc Share of Search**: 19%

## Which is more popular in search, Bellroy or tomtoc?

- In August 2026, Bellroy had more branded searches than tomtoc among laptop sleeve brands worldwide. Bellroy was estimated to have 274K branded searches compared to tomtoc’s 74K, and held a 70.4% Share of Search versus tomtoc’s 19%.
- Bellroy was ahead of tomtoc in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bellroy’s estimated Share of Search among laptop sleeve brands worldwide moved from 71.3% to 70.4%, and its estimated monthly branded searches moved from 220K to 274K.
- Across the 11 months ending August 2026, tomtoc’s estimated Share of Search among laptop sleeve brands worldwide moved from 19.6% to 19%, and its estimated monthly branded searches moved from 60.5K to 74K.

## How did search popularity change for laptop sleeve brands worldwide in August 2026?

- In August 2026, Bellroy gained estimated Share of Search among laptop sleeve brands worldwide, from 68% to 70.4%.
- In August 2026, tomtoc lost estimated Share of Search among laptop sleeve brands worldwide, from 22% to 19%.

## Month by month

| Month | Bellroy estimated searches | Bellroy Share of Search | Bellroy rank | tomtoc estimated searches | tomtoc Share of Search | tomtoc rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 220K | 71.3% | 1 | 60.5K | 19.6% | 2 |
| Nov 2025 | 270K | 71.4% | 1 | 74K | 19.6% | 2 |
| Dec 2025 | 269K | 74% | 1 | 60.5K | 16.6% | 2 |
| Jan 2026 | 220K | 71.3% | 1 | 60.5K | 19.6% | 2 |
| Feb 2026 | 184K | 68.8% | 1 | 60.5K | 22.6% | 2 |
| Mar 2026 | 224K | 68.8% | 1 | 74K | 22.7% | 2 |
| Apr 2026 | 224K | 72.9% | 1 | 60.5K | 19.7% | 2 |
| May 2026 | 224K | 68.8% | 1 | 74K | 22.7% | 2 |
| Jun 2026 | 224K | 67.5% | 1 | 74K | 22.3% | 2 |
| Jul 2026 | 229K | 68% | 1 | 74K | 22% | 2 |
| Aug 2026 | 274K | 70.4% | 1 | 74K | 19% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Bellroy’s and tomtoc’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bellroy**: Measured on the search terms “bellroy”, “bellroy backpack”, “bellroy com”, “bellroy travel backpack” and “travel backpack bellroy”, summed into one figure.
- **tomtoc**: Measured on the search term “tom toc”.

- [Bellroy profile](/demand/global-en/brands/bellroy)
- [tomtoc profile](/demand/global-en/brands/tomtoc)
- [All laptop sleeve brands worldwide](/demand/global-en/categories/laptop-sleeve-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Bellroy or tomtoc?

In August 2026, Bellroy had more branded searches than tomtoc among laptop sleeve brands worldwide. Bellroy was estimated to have 274K branded searches compared to tomtoc’s 74K, and held a 70.4% Share of Search versus tomtoc’s 19%.

## Cite this page

Brandwave. "Bellroy vs tomtoc: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/bellroy-vs-tomtoc

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bellroy-vs-tomtoc. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.