---
title: "Bellroy vs Secrid: Which is more popular by branded search?"
description: "Which is more popular in search, Bellroy or Secrid? Compare estimated monthly branded-search demand and Share of Search inside the Travel wallet brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/bellroy-vs-secrid"
publisher: "Brandwave"
---

# Bellroy vs Secrid: Which is more popular by branded search?

Which is more popular in search, Bellroy or Secrid? Compare estimated monthly branded-search demand and Share of Search inside the Travel wallet brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bellroy and Secrid
- **Competitive set**: Travel wallet brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Bellroy Share of Search**: 25.3%
- **Secrid Share of Search**: 18.5%

## Which is more popular in search, Bellroy or Secrid?

- In August 2026, Bellroy had more branded searches than Secrid among travel wallet brands worldwide. Bellroy was estimated to have 274K branded searches compared to Secrid’s 201K, and held a 25.3% Share of Search versus Secrid’s 18.5%.
- The lead changed hands 4 times in the 11 months ending August 2026: Secrid took it in November 2025, Bellroy took it in February 2026, Secrid took it in June 2026, Bellroy took it in July 2026.
- Across the 11 months ending August 2026, Bellroy’s estimated Share of Search among travel wallet brands worldwide moved from 21.3% to 25.3%, and its estimated monthly branded searches moved from 220K to 274K.
- Across the 11 months ending August 2026, Secrid’s estimated Share of Search among travel wallet brands worldwide moved from 19.5% to 18.5%, and its estimated monthly branded searches held steady at 201K.

## How did search popularity change for travel wallet brands worldwide in August 2026?

- In August 2026, Bellroy gained estimated Share of Search among travel wallet brands worldwide, from 22.8% to 25.3%.
- In August 2026, Secrid gained estimated Share of Search among travel wallet brands worldwide, from 16.4% to 18.5%.

## Month by month

| Month | Bellroy estimated searches | Bellroy Share of Search | Bellroy rank | Secrid estimated searches | Secrid Share of Search | Secrid rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 220K | 21.3% | 2 | 201K | 19.5% | 3 |
| Nov 2025 | 270K | 19.7% | 3 | 368K | 26.8% | 2 |
| Dec 2025 | 269K | 20.7% | 3 | 301K | 23.1% | 2 |
| Jan 2026 | 220K | 20.4% | 3 | 246K | 22.8% | 2 |
| Feb 2026 | 184K | 19.2% | 2 | 165K | 17.2% | 3 |
| Mar 2026 | 224K | 21.7% | 2 | 201K | 19.4% | 3 |
| Apr 2026 | 224K | 21.7% | 2 | 201K | 19.4% | 3 |
| May 2026 | 224K | 22.4% | 2 | 165K | 16.5% | 3 |
| Jun 2026 | 224K | 20.7% | 3 | 246K | 22.8% | 2 |
| Jul 2026 | 229K | 22.8% | 2 | 165K | 16.4% | 3 |
| Aug 2026 | 274K | 25.3% | 2 | 201K | 18.5% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Bellroy’s and Secrid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bellroy**: Measured on the search terms “bellroy”, “bellroy backpack”, “bellroy com”, “bellroy travel backpack” and “travel backpack bellroy”, summed into one figure.
- **Secrid**: Measured on the search term “secrid”.

- [Bellroy profile](/demand/global-en/brands/bellroy)
- [Secrid profile](/demand/global-en/brands/secrid)
- [All travel wallet brands worldwide](/demand/global-en/categories/travel-wallet-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Bellroy or Secrid?

In August 2026, Bellroy had more branded searches than Secrid among travel wallet brands worldwide. Bellroy was estimated to have 274K branded searches compared to Secrid’s 201K, and held a 25.3% Share of Search versus Secrid’s 18.5%.

## Cite this page

Brandwave. "Bellroy vs Secrid: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/bellroy-vs-secrid

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bellroy-vs-secrid. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.