--- title: "Bellroy vs Montblanc: Which is searched more?" description: "Is Bellroy or Montblanc more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wallet brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/bellroy-vs-montblanc" publisher: "Brandwave" --- # Bellroy vs Montblanc: Which is searched more? Is Bellroy or Montblanc more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wallet brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bellroy and Montblanc - **Competitive set**: Wallet brands - **Market**: Global - **Month measured**: Sep 2026 - **Bellroy Share of Search**: 9.3% - **Montblanc Share of Search**: 1.5% ## Is Bellroy or Montblanc more popular in search? - In September 2026, Bellroy had more branded searches than Montblanc among wallet brands worldwide. Bellroy had about 201,000 branded searches, while Montblanc had 33,100. Bellroy made up 9.3% of all wallet brand searches we track, and Montblanc accounted for 1.5%. - Bellroy was ahead of Montblanc in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bellroy’s share of searches among wallet brands worldwide moved from 9.9% to 9.3%, and its estimated monthly branded searches held steady at 201K. - Across the 12 months ending September 2026, Montblanc’s share of searches among wallet brands worldwide moved from 1.6% to 1.5%, and its estimated monthly branded searches held steady at 33.1K. ## Top wallet brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Bellroy appeared in all five answers. Montblanc was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Bellroy was listed before Montblanc in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bellroy | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Ridge | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Secrid | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Montblanc | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Fossil | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Bottega Veneta | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Herschel | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about wallet brands - Asked ChatGPT "Which wallet brand should I buy?": 1. Bellroy, 2. Montblanc, 3. Ridge - Asked ChatGPT "What are the best wallet brands?": 1. Bellroy, 2. Montblanc, 3. Secrid, 4. Fossil, 5. Bottega Veneta, 6. Ridge - Asked ChatGPT "What's the best wallet brand for everyday carry?": 1. Bellroy, 2. Ridge, 3. Secrid - Searched Google, AI Overview "wallet brands": 1. Ridge, 2. Secrid, 3. Bellroy, 4. Fossil, 5. Bottega Veneta, 6. Montblanc - Searched Google, AI Overview "best wallet": 1. Bellroy, 2. Ridge Not named in any answer: Herschel. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for wallet brands worldwide in September 2026? - In September 2026, Bellroy lost share of searches among wallet brands worldwide, from 10.6% to 9.3%. ## Month by month | Month | Bellroy estimated searches | Bellroy Share of Search | Bellroy rank | Montblanc estimated searches | Montblanc Share of Search | Montblanc rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 201K | 9.9% | 4 | 33.1K | 1.6% | 6 | | Nov 2025 | 246K | 8.4% | 4 | 33.1K | 1.1% | 6 | | Dec 2025 | 246K | 8.1% | 4 | 40.5K | 1.3% | 6 | | Jan 2026 | 201K | 8.6% | 4 | 33.1K | 1.4% | 6 | | Feb 2026 | 165K | 8.5% | 4 | 27.1K | 1.4% | 6 | | Mar 2026 | 201K | 9.4% | 4 | 33.1K | 1.5% | 6 | | Apr 2026 | 201K | 10% | 4 | 27.1K | 1.3% | 6 | | May 2026 | 201K | 9.5% | 4 | 33.1K | 1.6% | 6 | | Jun 2026 | 201K | 10.1% | 4 | 27.1K | 1.4% | 6 | | Jul 2026 | 201K | 10.7% | 4 | 27.1K | 1.4% | 6 | | Aug 2026 | 246K | 10.6% | 4 | 33.1K | 1.4% | 6 | | Sep 2026 | 201K | 9.3% | 4 | 33.1K | 1.5% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Bellroy’s and Montblanc’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bellroy**: Measured on the search term “bellroy”. - **Montblanc**: Measured on the search term “montblanc wallet”. - [Bellroy profile](/demand/global-en/brands/bellroy) - [Montblanc profile](/demand/global-en/brands/montblanc) - [All wallet brands worldwide](/demand/global-en/categories/wallet-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bellroy or Montblanc more popular in search? In September 2026, Bellroy had more branded searches than Montblanc among wallet brands worldwide. Bellroy had about 201,000 branded searches, while Montblanc had 33,100. Bellroy made up 9.3% of all wallet brand searches we track, and Montblanc accounted for 1.5%. ## Cite this page Brandwave. "Bellroy vs Montblanc: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/bellroy-vs-montblanc This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bellroy-vs-montblanc. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.