---
title: "Bellroy vs JanSport: Which is searched more?"
description: "Which is more popular in search, Bellroy or JanSport? Compare estimated monthly branded-search demand and Share of Search inside the Backpack brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/bellroy-vs-jansport"
publisher: "Brandwave"
---

# Bellroy vs JanSport: Which is searched more?

Which is more popular in search, Bellroy or JanSport? Compare estimated monthly branded-search demand and Share of Search inside the Backpack brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bellroy and JanSport
- **Competitive set**: Backpack brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Bellroy Share of Search**: 9.6%
- **JanSport Share of Search**: 23.5%

## Which is more popular in search, Bellroy or JanSport?

- In August 2026, JanSport had more branded searches than Bellroy among backpack brands worldwide. JanSport was estimated to have 673K branded searches compared to Bellroy’s 274K, and held a 23.5% Share of Search versus Bellroy’s 9.6%.
- The lead changed hands 3 times in the 11 months ending August 2026: JanSport took it in January 2026, Bellroy took it in March 2026, JanSport took it in June 2026.
- Across the 11 months ending August 2026, Bellroy’s estimated Share of Search among backpack brands worldwide moved from 5.8% to 9.6%, and its estimated monthly branded searches moved from 220K to 274K.
- Across the 11 months ending August 2026, JanSport’s estimated Share of Search among backpack brands worldwide moved from 4.4% to 23.5%, and its estimated monthly branded searches moved from 165K to 673K.

## How did search popularity change for backpack brands worldwide in August 2026?

- In August 2026, JanSport gained estimated Share of Search among backpack brands worldwide, from 20.4% to 23.5%.
- In August 2026, Bellroy gained estimated Share of Search among backpack brands worldwide, from 8.5% to 9.6%.

## Month by month

| Month | Bellroy estimated searches | Bellroy Share of Search | Bellroy rank | JanSport estimated searches | JanSport Share of Search | JanSport rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 220K | 5.8% | 2 | 165K | 4.4% | 3 |
| Nov 2025 | 270K | 4.9% | 2 | 165K | 3% | 3 |
| Dec 2025 | 269K | 5.9% | 2 | 165K | 3.6% | 3 |
| Jan 2026 | 220K | 4.8% | 3 | 246K | 5.3% | 2 |
| Feb 2026 | 184K | 5.7% | 3 | 246K | 7.6% | 2 |
| Mar 2026 | 224K | 8.2% | 2 | 201K | 7.4% | 3 |
| Apr 2026 | 224K | 11.6% | 2 | 165K | 8.5% | 3 |
| May 2026 | 224K | 9.7% | 2 | 201K | 8.7% | 3 |
| Jun 2026 | 224K | 11% | 3 | 246K | 12.1% | 2 |
| Jul 2026 | 229K | 8.5% | 3 | 550K | 20.4% | 2 |
| Aug 2026 | 274K | 9.6% | 3 | 673K | 23.5% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Bellroy’s and JanSport’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bellroy**: Measured on the search terms “bellroy”, “bellroy backpack”, “bellroy com”, “bellroy travel backpack” and “travel backpack bellroy”, summed into one figure.
- **JanSport**: Measured on the search term “jansport”.

- [Bellroy profile](/demand/global-en/brands/bellroy)
- [JanSport profile](/demand/global-en/brands/jansport)
- [All backpack brands worldwide](/demand/global-en/categories/backpack-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Bellroy or JanSport?

In August 2026, JanSport had more branded searches than Bellroy among backpack brands worldwide. JanSport was estimated to have 673K branded searches compared to Bellroy’s 274K, and held a 23.5% Share of Search versus Bellroy’s 9.6%.

## Cite this page

Brandwave. "Bellroy vs JanSport: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/bellroy-vs-jansport

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bellroy-vs-jansport. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.