--- title: "Belkins vs Refine Labs: Which is searched more?" description: "Is Belkins or Refine Labs more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Demand generation agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/belkins-vs-refine-labs" publisher: "Brandwave" --- # Belkins vs Refine Labs: Which is searched more? Is Belkins or Refine Labs more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Demand generation agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Belkins and Refine Labs - **Competitive set**: Demand generation agencies - **Market**: Global - **Month measured**: Sep 2026 - **Belkins Share of Search**: 87.6% - **Refine Labs Share of Search**: 1.3% ## Is Belkins or Refine Labs more popular in search? - In September 2026, Belkins had more branded searches than Refine Labs among demand generation agencies worldwide. Belkins had about 201,000 branded searches, while Refine Labs had 2,900. Belkins made up 87.6% of all demand generation agency searches we track, and Refine Labs accounted for 1.3%. - Belkins was ahead of Refine Labs in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Belkins’ share of searches among demand generation agencies worldwide moved from 87.2% to 87.6%, and its estimated monthly branded searches held steady at 201K. - Across the 12 months ending September 2026, Refine Labs’ share of searches among demand generation agencies worldwide moved from 0.69% to 1.3%, and its estimated monthly branded searches moved from 1.6K to 2.9K. ## Top demand generation agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Refine Labs was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Belkins was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Refine Labs was listed before Belkins in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Refine Labs | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Directive | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Powered by Search | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Ironpaper | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Kalungi | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Belkins | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Callbox | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | CIENCE | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | New North | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Operatix | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | LeadGenius | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about demand generation agencies - Asked ChatGPT "Which demand generation agency should I hire?": 1. Powered by Search, 2. Directive, 3. Refine Labs, 4. Belkins, 5. Kalungi - Asked ChatGPT "What are the best demand generation agencies?": 1. Refine Labs, 2. Directive, 3. Powered by Search, 4. Kalungi, 5. Ironpaper - Asked ChatGPT "What's the best demand generation agency for B2B lead growth?": 1. Refine Labs, 2. Directive, 3. Powered by Search, 4. Kalungi, 5. Ironpaper - Searched Google, AI Overview "demand generation agencies": 1. Refine Labs, 2. Ironpaper, 3. Directive - Searched Google, AI Overview "lead generation agency": 1. Belkins Not named in any answer: Callbox, CIENCE, New North, Operatix and LeadGenius. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for demand generation agencies worldwide in September 2026? - Refine Labs’ share of searches among demand generation agencies worldwide has gained ground for 3 months in a row, from 0.44% to 1.3% in September 2026. ## Month by month | Month | Belkins estimated searches | Belkins Share of Search | Belkins rank | Refine Labs estimated searches | Refine Labs Share of Search | Refine Labs rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 201K | 87.2% | 1 | 1.6K | 0.69% | 6 | | Nov 2025 | 201K | 87.5% | 1 | 1.6K | 0.7% | 6 | | Dec 2025 | 201K | 88.2% | 1 | 1.6K | 0.7% | 6 | | Jan 2026 | 201K | 87.6% | 1 | 1K | 0.44% | 7 | | Feb 2026 | 165K | 86.2% | 1 | 1K | 0.52% | 7 | | Mar 2026 | 201K | 87.4% | 1 | 1.3K | 0.57% | 7 | | Apr 2026 | 165K | 85.7% | 1 | 1.6K | 0.83% | 7 | | May 2026 | 201K | 88.3% | 1 | 1K | 0.44% | 7 | | Jun 2026 | 201K | 88.6% | 1 | 1K | 0.44% | 7 | | Jul 2026 | 165K | 86.9% | 1 | 1.6K | 0.84% | 6 | | Aug 2026 | 201K | 88% | 1 | 2.4K | 1.1% | 4 | | Sep 2026 | 201K | 87.6% | 1 | 2.9K | 1.3% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Belkins’ and Refine Labs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Belkins**: Measured on the search term “belkins”. - **Refine Labs**: Measured on the search term “refine labs”. - [Belkins profile](/demand/global-en/brands/belkins) - [Refine Labs profile](/demand/global-en/brands/refine-labs) - [All demand generation agencies worldwide](/demand/global-en/categories/demand-generation-agencies): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Belkins or Refine Labs more popular in search? In September 2026, Belkins had more branded searches than Refine Labs among demand generation agencies worldwide. Belkins had about 201,000 branded searches, while Refine Labs had 2,900. Belkins made up 87.6% of all demand generation agency searches we track, and Refine Labs accounted for 1.3%. ## Cite this page Brandwave. "Belkins vs Refine Labs: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/belkins-vs-refine-labs This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/belkins-vs-refine-labs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.