--- title: "Belkins vs New North: Which is searched more?" description: "Is Belkins or New North more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Demand generation agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/belkins-vs-new-north" publisher: "Brandwave" --- # Belkins vs New North: Which is searched more? Is Belkins or New North more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Demand generation agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Belkins and New North - **Competitive set**: Demand generation agencies - **Market**: Global - **Month measured**: Sep 2026 - **Belkins Share of Search**: 87.6% - **New North Share of Search**: 0.7% ## Is Belkins or New North more popular in search? - In September 2026, Belkins had more branded searches than New North among demand generation agencies worldwide. Belkins had about 201,000 branded searches, while New North had 1,600. Belkins made up 87.6% of all demand generation agency searches we track, and New North accounted for 0.7%. - Belkins was ahead of New North in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Belkins’ share of searches among demand generation agencies worldwide moved from 87.2% to 87.6%, and its estimated monthly branded searches held steady at 201K. - Across the 12 months ending September 2026, New North’s share of searches among demand generation agencies worldwide moved from 0.56% to 0.7%, and its estimated monthly branded searches moved from 1.3K to 1.6K. ## Top demand generation agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Belkins was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. New North did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Refine Labs | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Directive | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Powered by Search | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Ironpaper | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Kalungi | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Belkins | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Callbox | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | CIENCE | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | New North | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Operatix | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | LeadGenius | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about demand generation agencies - Asked ChatGPT "Which demand generation agency should I hire?": 1. Powered by Search, 2. Directive, 3. Refine Labs, 4. Belkins, 5. Kalungi - Asked ChatGPT "What are the best demand generation agencies?": 1. Refine Labs, 2. Directive, 3. Powered by Search, 4. Kalungi, 5. Ironpaper - Asked ChatGPT "What's the best demand generation agency for B2B lead growth?": 1. Refine Labs, 2. Directive, 3. Powered by Search, 4. Kalungi, 5. Ironpaper - Searched Google, AI Overview "demand generation agencies": 1. Refine Labs, 2. Ironpaper, 3. Directive - Searched Google, AI Overview "lead generation agency": 1. Belkins Not named in any answer: Callbox, CIENCE, New North, Operatix and LeadGenius. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for demand generation agencies worldwide in September 2026? - Estimated monthly branded searches for New North worldwide rose 23.1% over 12 measured months, from 1.3K to 1.6K in September 2026. ## Month by month | Month | Belkins estimated searches | Belkins Share of Search | Belkins rank | New North estimated searches | New North Share of Search | New North rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 201K | 87.2% | 1 | 1.3K | 0.56% | 7 | | Nov 2025 | 201K | 87.5% | 1 | 1.3K | 0.57% | 7 | | Dec 2025 | 201K | 88.2% | 1 | 1K | 0.44% | 7 | | Jan 2026 | 201K | 87.6% | 1 | 1.3K | 0.57% | 6 | | Feb 2026 | 165K | 86.2% | 1 | 1K | 0.52% | 6 | | Mar 2026 | 201K | 87.4% | 1 | 1.3K | 0.57% | 6 | | Apr 2026 | 165K | 85.7% | 1 | 1.6K | 0.83% | 6 | | May 2026 | 201K | 88.3% | 1 | 1.6K | 0.7% | 6 | | Jun 2026 | 201K | 88.6% | 1 | 1K | 0.44% | 6 | | Jul 2026 | 165K | 86.9% | 1 | 880 | 0.46% | 7 | | Aug 2026 | 201K | 88% | 1 | 1.6K | 0.7% | 7 | | Sep 2026 | 201K | 87.6% | 1 | 1.6K | 0.7% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Belkins’ and New North’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Belkins**: Measured on the search term “belkins”. - **New North**: Measured on the search term “newnorth”. - [Belkins profile](/demand/global-en/brands/belkins) - [New North profile](/demand/global-en/brands/new-north) - [All demand generation agencies worldwide](/demand/global-en/categories/demand-generation-agencies): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Belkins or New North more popular in search? In September 2026, Belkins had more branded searches than New North among demand generation agencies worldwide. Belkins had about 201,000 branded searches, while New North had 1,600. Belkins made up 87.6% of all demand generation agency searches we track, and New North accounted for 0.7%. ## Cite this page Brandwave. "Belkins vs New North: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/belkins-vs-new-north This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/belkins-vs-new-north. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.